EDO, the TV outcomes company, announced that it will provide advertising and media agencies with complimentary access to ChatEDO, its TV Ad Intelligence platform, during the 2026 Upfront season, removing significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments — disrupting a status quo that has underserved agencies for too long. Agencies will be granted direct access to EDO’s Convergent TV ad intelligence data to improve their brand strategy, planning, and investment deliverables for clients. Agencies can book access at edo.com/upfront.

“Our industry and the Upfront are at a turning point. AI-enabled buying and selling represents an exciting new era. But the cost and friction of gathering basic intel are getting in the way. Offering agencies free TV ad intelligence through the industry’s first LLM-based interface, ChatEDO, is a statement about where this market is going and who’s actually built for it,” said Kevin Krim, President & CEO of EDO. “The right AI solutions can free our industry from data hunting-and-pecking through spreadsheets — accelerating agencies’ progress toward the higher-order optimization that is our collective future. Ad intelligence is a necessity but it’s data exhaust – and it should be free. Agencies and their brand clients are ready for the Easy Button – automated outcomes-based optimization – and we’re helping them get there sooner by giving them EDO’s real-time, syndicated TV ad intel database into a free, cutting-edge tool.”

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Since its founding more than a decade ago, EDO has built the leading platform that measures every TV ad, everywhere, all at once. As programmatic and cross-platform buying have become the norm, EDO’s convergent TV measurement capability has become increasingly critical to marketers. EDO’s TV outcomes data is trusted by every major TV network and streamer, and many top spending brands – across every major advertising category – and their media agency partners. With continued investment in its Vertical AI-powered platform, EDO is now expanding access to help agency teams operating under tighter timelines and heavier workloads this Upfront season.

The no-cost access for agencies applies solely to EDO’s real-time syndicated TV ad database, or Ad Intelligence offering. EDO’s uniquely powerful TV Outcome Measurement flagship product, Ad EnGage, remains available on an always-on basis via direct subscription or on a variable campaign basis via programmatic platforms or sell-side partners.

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The Clearest View of TV Performance, When It Matters Most

At a time when billions of dollars in Upfront investment are being allocated across an increasingly fragmented TV ecosystem, the ability to know what works has become a market-wide constraint. EDO’s TV Ad Intelligence provides agencies with a consistent and transparent understanding of media airings, creative, and investment weights. EDO’s syndicated platform is built on accurately measuring more than 133 trillion ad impressions, 2.5 million creatives, and 35,000 brands, providing a continuously updated view of performance across both streaming and linear TV, refreshed daily. EDO’s real-time syndicated TV ad database delivers the most comprehensive picture of the competitive landscape, including:

• Brand and category-level ad activity across linear and streaming
• Creative-level visibility into messaging and rotation strategies
• Network, program, and daypart breakdowns
• Historical benchmarks to contextualize current Upfront decisions

EDO will be providing access to TV Ad Intelligence through ChatEDO™ — EDO’s agentic AI interface that turns the industry’s most complete TV ad database into an actionable conversation. No dashboards to learn, no SQL queries, and no waiting on emailed answers. Ask about share of spend, top creatives, competitor media weights, or category trends and get the definitive answer back in seconds from EDO’s live database of trusted data.

What Agency Leaders Are Saying

“As the 2026 Upfronts approach, the demand for timely, comprehensive insights across the fragmented TV landscape continues to grow,” said Shasta Cafarelli, SVP of Media Investment at Tinuiti, a leading independent media agency. “EDO’s decision to open up its TV ad intelligence platform provides agencies with a valuable resource to gain a deeper view into market dynamics. We welcome more tools and data entering the ecosystem that help marketers navigate industry shifts with greater clarity and confidence.”

Built Different, Available Now.

EDO’s Convergent TV ad measurement is built on pioneering Vertical AI models powering superior accuracy, comprehensive coverage, and unsurpassed scale — with more than 1TB of new impressions and outcomes data added daily. Every client planning their Upfront with EDO TV Ad Intelligence gets full visibility of brand and competitive airings from day one, with the ability to get answers in seconds, not hours. EDO TV Ad Intelligence is available immediately at no cost to all U.S. advertising agencies for Upfront planning. EDO TV Outcome Measurement is available for purchase via a variety of flexible pricing and payment plans that focus on proven ROI and cost savings.