Monetizr announced the appointment of Michelle Suttle as Chief Growth Officer, bringing on a seasoned growth leader as brands look for more effective ways to reach consumers beyond traditional digital channels.
“The industry is rethinking how it earns attention,” said Suttle. “Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning the kind of high-quality attention that drives both engagement and action.”
Suttle joins Monetizr from Tangible, where she served as Chief Growth Officer, and brings more than two decades of experience across WPP and VML. Over the course of her career, she has led growth and marketing strategy for global brands including Barilla, Coca-Cola, Ferrari, GlaxoSmithKline, Haleon, and Keurig.
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“Michelle brings a rare combination of brand, growth, and strategic depth,” said Andris Merkulovs, Co-founder and CEO of Monetizr. “As advertisers rethink how they earn attention, her experience working with some of the world’s leading brands will be critical in helping Monetizr scale and define what comes next for in-game advertising.”
Suttle joins Monetizr as demand accelerates among global advertisers seeking more measurable, privacy-safe ways to engage consumers. She is known for building growth strategies that connect brand, media, and customer experience, translating complex market shifts into practical opportunities for companies. An active voice in the industry, she has been featured at the Cannes Lions International Festival of Creativity and participates in networks including the Forrester Women’s Leadership Network. She is also engaged with organizations such as The Female Quotient and Advance Women, and is an advocate for neurodiversity in business, including her involvement with the Dyslexic Advantage Movement.
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“The industry is rethinking how it earns attention,” said Suttle. “Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning the kind of high-quality attention that drives both engagement and action.”
Monetizr works with brands to create interactive, rewarded experiences inside games, giving people something in return for their attention rather than interrupting them. These experiences allow brands to engage consumers directly, gather consented data, and measure impact in real time.
Companies including Coca-Cola, Haleon, KFC, and Procter & Gamble already use Monetizr to run campaigns across a network of leading game publishers such as Kwalee and Voodoo, demonstrating the platform’s ability to deliver at scale.
