RAD Amplify, an AI-powered audience intelligence and creator marketing company, announced the appointment of Tom Costello as Director of Sales.
In this role, Costello will lead revenue growth and expand partnerships with brands and agencies. The hire comes as RAD Amplify continues to expand its work with Fortune 1000 brands and agency partners.
Costello brings more than 15 years of experience in digital advertising sales. Most recently, he served as Sales Director at Outside, where he led sales across key verticals including Automotive, Retail, CPG, and Technology. He previously held commercial roles at Microsoft, Quantcast, and Verizon Media, advising enterprise advertisers on audience strategy and performance marketing.
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“Tom brings a track record of driving growth by translating complex data solutions into value for brands,” said Rick Song, CEO of RAD Amplify. “From our time together at Microsoft Advertising, I was impressed with his ability to build deep client relationships and scale revenue. He’ll play an important role in expanding our business.”
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RAD Amplify enables brands to understand what’s driving consumer behavior in real time by analyzing live social conversations and identifying the creators shaping demand. The company combines its proprietary technology with hands-on strategy, service, and execution, empowering marketers to move from insight to activation with greater speed and performance.
“Creators are influencing what people buy in real time, but historically brands haven’t had a clear way to act on it,” said Costello. “RAD provides a clear view into what’s driving demand and matches them to the right creators. I’m excited to help clients put that into practice.”
