New no-code integration enables marketing teams to prove how ChatGPT ad spend impacts business results and power optimizations and audience targeting to maximize appointments, sales, and revenue.

Invoca, the AI-powered leader in revenue execution, announced a new no-code integration with the Conversions API for ChatGPT Ads. Marketers and their agency partners can now use Invoca to measure how their ChatGPT ads drive leads, conversions, and revenue at their contact centers and business locations and pass that data to ChatGPT to optimize on what’s really working.

AI search engines like ChatGPT have transformed how consumers research and select businesses, throwing the traditional buyer journey into chaos. Marketing teams are scrambling to understand the impact of ChatGPT on all their campaigns and find ways to drive more demand from AI search.

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Invoca provides an integrated data and AI platform for marketing leaders to drive measurable revenue growth from all paid media channels, from search and social to display and CTV. Now with the new integration with ChatGPT Ads, Invoca does the same for AI search ads. Marketers can use Invoca to attribute how their ChatGPT ads drive leads, appointments, and sales, feeding those insights to OpenAI algorithms to make better optimizations to improve ROAS and revenue.

“AI is fundamentally changing the buying journey, reshaping how consumers research, discover, and purchase new products. Conversational AI platforms like ChatGPT are powerful new purchase-influencing channels, and brands want to understand how advertising investments in these platforms drive revenue,” said Gregg Johnson, CEO of Invoca. “Our integration with ChatGPT Ads ensures the most innovative brands can measure, optimize, and scale campaigns in these new AI-driven channels with the same level of rigor they apply to Google or Meta.”

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Invest ChatGPT Ad Spend in What’s Really Driving Business Outcomes
Invoca’s integration with ChatGPT Ads allows advertisers to move beyond simple click tracking and measure the actual ROI and business impact of their campaigns. It provides several key capabilities:

• Enable Offline Conversion Attribution: Map offline conversions from phone calls and SMS conversations back to a user who engaged with a ChatGPT ad using privacy-safe hashed identifiers.
• Measure Full-Funnel Impact: Track specific, high-value actions from ChatGPT ads, including appointments and sales occurring at contact centers and business locations.
• Improve Ad Targeting and Optimization: Power revenue-generating optimizations by enabling OpenAI’s algorithms to identify which ads generate the best business outcomes and optimize delivery to users more likely to convert.