The Big 5: Top MarTech Updates from Last Week that You Should Know

The Big 5: Top MarTech Updates from Last Week

Sudipto Ghosh

March 12, 2018

What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous Week. This Is Your Weekly Monday Dose

Twitter Hires Parag Agrawal as their New CTO

Social blogging platform, Twitter, has appointed Parag Agarwal as their new Chief Technology Officer. A Microsoft alumnus, Parag did his schooling from Atomic Energy Central School and his engineering from the IIT-Bombay. Parag succeeds Adam Messinger in his new role, leading the technology strategy, for the micro-blogging platform.

Urban Airship Revolutionizes In-App Engagement for Consumers and Brands

In a major industry-first announcement, Urban Airship has unveiled an in-app automation engine. The latest in-app automation engine from Urban Airship helps brands to create rich, interactive in-app messages that instantly display based on customers’ multiple behavioral and lifecycle events.

[New Blog] Introducing In-App Automation https://t.co/6vZzr4dBfo pic.twitter.com/CCFTw74QZ6

— Airship (@airship) March 9, 2018

This ensures that the messages are seen at the exact moment that matters most to each individual – in-session, in-context and on specific screens.

Salesforce and Dropbox Expand Strategic Partnership to Boost Team Productivity

In the latest partnership deal, CRM leader Salesforce and Dropbox would work together to make all-size businesses to deeply connect with their customers across all operations. The new arrangement would see the integration of Salesforce’s Commerce and Marketing Cloud with existing Dropbox platform.

Coming soon: New Dropbox + @Salesforce integrations. https://t.co/1NMhCYwbHD

— Dropbox (@Dropbox) March 9, 2018

This is aimed at letting end users create branded, customized Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud with the new digital asset engagement solution.

Buzzsumo Report: Social Sharing Of Content Has Been Cut In Half Since 2015

In a startling revelation on social media content marketing statistics, BuzzSumo has found that social traffic referrals have declined drastically since 2015. After analyzing 100 million posts published in 2017, the leading social media monitoring platform found that “brands and publishers are gaining less organic referral traffic from Facebook and less engagement with their Facebook posts.”

Teradata Names Martyn Etherington as Chief Marketing Officer to Bolster Its Cloud Strategy

The leading cloud-based data and analytics company has a new CMO. Martyn Etherington is hired as Chief Marketing Officer following his distinguished track record of driving top-line results, growing market share, improving customer experience and enhancing brands, will report to Oliver Ratzesberger, the COO of the company.

Both roles are newly-created and showcase Teradata’s ongoing evolution as a company that prides itself on innovation and driving high-impact business outcomes for its customers.