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Bloomberg Media Partners with Cision to Bring Its Journalism into Communications Workflows

Cision Logo (PRNewsfoto/Cision Ltd.)

The partnership expands access to Bloomberg’s full-text content directly within CisionOne.

Bloomberg Media announced a new partnership with Cision, a global leader in consumer and media intelligence, to expand access to Bloomberg’s premium full-text journalism directly within CisionOne, Cision’s media intelligence platform.

“For communications teams, trusted journalism is an important part of understanding the stories, issues and market shifts that matter to their organizations. This partnership gives customers easier access to Bloomberg Media’s full-text business and financial reporting within their CisionOne workflow, helping them monitor coverage, understand context and make more informed decisions.”

 

Through the integration, eligible Bloomberg.com Group Subscribers will be able to view, monitor, and engage with Bloomberg reporting alongside the platform tools they already use to track news, analyze coverage, and inform communications strategy. The partnership gives enterprise communications teams more seamless access to Bloomberg’s premium financial and business reporting within existing workflows.

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“Partnering with Cision brings Bloomberg’s journalism directly into an environment where communications and business executives are shaping strategy and engaging with news,” says Nick Pimm, Managing Director of Enterprise Sales at Bloomberg Media. “There’s a strong alignment between our audiences, and this collaboration allows us to extend Bloomberg Media’s reach while creating a seamless, integrated experience for our shared subscribers.”

“For communications teams, trusted journalism is an important part of understanding the stories, issues, and market shifts that matter to their organizations. This partnership gives customers easier access to Bloomberg Media’s full-text business and financial reporting within their CisionOne workflow, helping them monitor coverage, understand context, and make more informed decisions,” said Stuart Clark, SVP of Content Strategy and Partnerships at Cision.

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PRNewswirehttp://prnewswire.com
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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