New integration enables advertisers to activate and measure commerce media campaigns alongside paid search and shopping efforts within a unified workflow

Koddi, the leading commerce media technology for enterprises, announced a new integration with Search Ads 360 (SA360), enabling advertisers to seamlessly access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. As Google’s enterprise search management platform, SA360 helps agencies and marketers efficiently manage large-scale campaigns across multiple publishers and media channels.

The integration creates a new access point for advertisers looking to unify onsite and offsite inventory, paid search, Google Shopping, display and commerce media activations within a single platform.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Through the integration, advertisers can activate campaigns across the Koddi-powered retailer platform using the same workflows they already use to manage Google accounts and search campaigns. In addition, SA360 pulls comprehensive reporting for onsite commerce media campaigns, enabling advertisers to analyze and optimize performance across channels in one centralized view.

Marketing Technology News: CallRail Debuts Conversion Signals to Improve Ad Targeting

The integration also supports Koddi’s broader SSP open demand strategy by helping retailers unlock new advertiser demand and diversify media investment flowing into commerce media environments Specifically, the integration helps provide brands control and transparency through unified measurement of conversions and commerce outcome, making it easy for brands to align media spend directly with consumer purchase behavior.

As retailers and advertisers continue seeking more streamlined ways to connect media, measurement, and commerce outcomes, integrations that reduce fragmentation and improve interoperability will play an increasingly important role in the future of digital advertising.