Key Takeaways

• Kwik Trip is introducing Eagle Eye’s Personalised Challenges platform to deliver personalised and gamified loyalty campaigns to up to 5.25 million members across its U.S. convenience and fuel network.

• The move brings AI-driven personalisation, long used by major grocery chains but largely absent in the c-store sector, into Kwik Trip’s loyalty strategy.

• Eagle Eye delivers AI-generated, guest-specific gamified promotions designed to drive measurable incremental spend.

Kwik Trip, Inc., one of the largest family-owned convenience store chains in the United States, is leading the convenience industry into the new age of AI-powered personalised loyalty campaigns. By partnering with Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, Kwik Trip Inc. introduces a level of personalisation, precision targeting and ROI transparency for CPG-funded promotions not previously achievable at scale in the convenience channel.

As a result of the partnership, participating CPG brands will be able to engage Kwik Trip’s 5.25 million loyalty members through individually targeted and gamified promotions rather than broad discounts. Eagle Eye’s platform can provide campaign performance reporting to participating suppliers, supporting sales attribution and ROI measurement.

“Our CPG partners have always been central to how we deliver value for our guests, and the partnership with Eagle Eye gives us an entirely new way to work with them. With Personalised Challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behavior. That’s a win for our guests, our suppliers, and our business,” said David Jackson, Director of Loyalty AND Digital Marketing at Kwik Trip, Inc.

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A New Model for Personalised Promotions

Eagle Eye’s Personalised Challenges solution is a proven AI-powered gamification model that incentivises incremental spending by presenting individualised “challenges” based on each member’s purchase history, predicted behavior and promotion sensitivity. Many of the world’s most recognisable retailers successfully use Personalised Challenges, and Kwik Trip is now bringing the model to the American c-store sector.

“Kwik Trip has built one of the most respected loyalty programs in U.S. convenience retail, and our partnership takes it to the next level. By activating Eagle Eye’s Personalisation engine with Challenges, Kwik Trip is bringing the kind of AI-driven personalisation currently utilised by major retailers all around the world to drive loyalty and attributable incrementality to its partner brands at significant scale, while also creating a first-class experience for their guests,” said Jeff Baskin, Chief Revenue Officer at Eagle Eye.

AI-Powered Precision at Enterprise Scale

Eagle Eye’s platform currently powers more than 1.7 billion personalised offers per week and manages over 750 million loyalty members worldwide for globally and nationally recognised retail partners, including Giant Eagle, Loblaw, Pattison Food Group, Tesco, Wakefern, Winn-Dixie, Woolworths and many more. The Kwik Trip partnership represents another successful deployment of Eagle Eye’s AI Personalisation platform and its Challenges program, demonstrating the effectiveness of habitual, game-like engagement in high-frequency fuel and convenience retail environments.

Kwik Trip entered this partnership with a clear expectation that guest privacy and data protection would remain paramount. As Eagle Eye worked with Kwik Trip to implement its AI-driven loyalty and promotions solution, it was evident that Kwik Trip is deeply committed to safeguarding guest information and maintaining the trust of its guests. Guest data remains under Kwik Trip’s control and is used solely to support the operation and enhancement of its loyalty program, with no sale or uncontrolled sharing of individual guest information. By prioritising secure processing, transparency, and responsible data use, Kwik Trip demonstrates that meaningful personalisation can be delivered in a way that aligns with strong privacy standards and long-standing guest trust.

“The economics of AI-personalised loyalty are proven,” added . “For C-store operators trying to drive additional trips and get an additional item in the basket, Personalised Challenges deliver a 7:1 sales-to-reward ratio. Kwik Trip is leading the way for what personalisation looks like for the industry,” said Joel Percy, VP North America, Eagle Eye Solutions.

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Learnings for the APAC Region

Aaron Crowe, Head of Revenue, APAC at Eagle Eye, said the partnership is an exceptional example of loyalty innovation Convenience and grocery operators can embrace across the region.

“Kwik Trip shows what AI-led, personalised loyalty looks like at scale in convenience, and it’s exactly the model APAC retailers are now asking for. Convenience and grocery operators across the region are moving away from broad, points-based programmes towards real-time, individualised offers, and that shift is where Eagle Eye is winning,” said Crowe.

“The Kwik Trip partnership proves we can power millions of personalised customer interactions a day, and we’re already bringing that same capability to convenience and grocery players here in APAC.”

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through the power of real-time, omnichannel and personalised marketing. Our powerful technology combines the world’s most flexible and scalable loyalty and promotions capability with cutting-edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses globally.

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1.7 billion personalised offers are executed via our platform, and over 700 million loyalty member wallets are managed worldwide.

AI-powered, API-based and cloud-native, Eagle Eye’s enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.

Kwik Trip, Inc. is a family-owned company that operates convenience stores and fuel stations across Wisconsin, Minnesota, Iowa, Illinois, Michigan, North Dakota, and South Dakota. Known for its commitment to guest service, fresh food offerings and community engagement, Kwik Trip has built one of the most respected loyalty programs in U.S. convenience retail. For more information, please visit www.kwiktrip.com.