Marchex, Inc. , a leader in AI-powered conversational intelligence and analytics solutions, announced the completion of its previously announced acquisition of Archenia, Inc., a performance-based customer qualification and acquisition company which transforms consumer intent into AI-verified, outcome-based results.

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Marchex’s acquisition of Archenia creates a vertically focused, AI-driven customer acquisition and outcome-optimization platform. Marchex brings a deep foundation of first-party data, derived from years of analyzing customer conversations for many industry-leading companies, with Archenia adding AI-powered lead qualification, conversational IVR, performance marketing infrastructure, and expertise in activating call intelligence at scale. Together, the companies provide a comprehensive platform that connects customer insights, automated actions, and measurable business outcomes.

“The completion of this acquisition marks an important step in Marchex’s strategy to expand our AI-powered conversational intelligence and analytics solutions beyond insights and into actions and outcomes,” said Russell Horowitz, Chairman of Marchex. “By combining Marchex’s conversational intelligence and analytics capabilities with Archenia’s performance-based customer qualification and acquisition technology, we are creating a differentiated, more comprehensive AI-powered solution that not only helps businesses better understand customer interactions, but also turns those interactions into measurable outcomes with demonstrable value impact. We believe that the combined company can achieve greater revenue scale and growth, higher margins, expanded market reach, and enhanced strategic flexibility.”

Marchex stockholders approved the transaction at a special meeting on July 1, 2026 by approximately 99.9% of votes cast.

Benefits of the Combination

Marchex believes the combination with Archenia will deliver growth acceleration and improved operating leverage, including:

• Expanded Addressable Market, Cross-Sell and Bundle:
  Marchex believes that the combined ability to sell insights, actions and outcomes will meaningfully expand its addressable market. With its vertical expertise and depth of first-party data, Marchex can bundle Archenia’s outcome-based solutions with Marchex’s insights-based analytics solutions, expanding revenue potential with current customers and creating additional opportunities to win new customers across target verticals.
• Revenue, Scale, and Growth:
  Marchex believes that the combined company’s revenue run rate is approximately $15 million per quarter, or $60 million annualized, with potential growth in the 15-20% range over the course of 2026.
• Adjusted EBITDA Expansion:
  With Archenia anticipated to contribute additional positive Adjusted EBITDA, Marchex believes that the combined company’s Adjusted EBITDA margins could improve to 10% or more in 2026.