Rebuilt from the ground up for business teams, with plain-language AI monitoring, shared review workflows and evidence-grade archiving

ChangeTower launched its next-generation website change monitoring platform, rebuilt from the ground up and now available to business teams. Teams describe the changes they care about in plain language, and ChangeTower’s AI alerts them only when those conditions are met. A shared workspace routes each change to the people who act on it and records how it was handled, while custom roles and permissions ensure users see and act on only the notifications relevant to them.

ChangeTower’s AI alerts teams only to the website changes they care about and routes each to the person who acts on it.

“Spotting that a page changed was never the challenge. The challenge was all of the noise that came with it,” said Ari Driessen, co-founder of ChangeTower. “Now ChangeTower’s AI cuts through that noise, so teams are alerted only to the material changes they care about, whether they monitor entire pages for compliance or target specific areas for SEO or competitive intelligence.”

Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence

What’s New

• AI monitoring. Describe what to watch in plain language. No selectors or code, and alerts fire only when the criteria are met.
• Team workflows. Workspaces, folders, roles and custom review states with a full audit trail, and alerts routed to email, the MCP, Slack or webhooks.
• Evidence-grade archiving. Every check saves a timestamped visual and HTML snapshot, building a complete, dated record of every version of every page.
• Domain-wide monitoring. Point ChangeTower at a domain and it finds and watches every page it can reach, thousands at a time, on a schedule you set.
• Agentic workflows. An MCP server for Claude, ChatGPT and Gemini, plus webhooks and an API for internal systems.
• AI summary reports. Scheduled reports that summarize key changes across monitored pages, so stakeholders stay informed without reviewing every update.

Marketing Technology News: How MarTech Is Enabling Autonomous Brand Engagement Across Channels?

“The original ChangeTower compared pages. The new platform reads them,” said Sanil Musić, co-founder and CTO of ChangeTower. “Layout shifts and rotating banners no longer trigger false alerts, every check is automatically archived, and support for the Model Context Protocol (MCP) connects ChangeTower directly to the AI assistants our customers rely on daily.”

ChangeTower serves compliance, legal, competitive intelligence, marketing, security and agency teams from a single workspace, and is used by teams at Fortune 500 companies and government agencies.