StackAdapt , the leading AI advertising and orchestration platform, kicks off the 2026 Innovation Forum: How AI is Reshaping the Next Era of Advertising, its annual global event focused on where advertising is headed and what that shift means for marketers.

Broadcast virtually on September 29 for North America and September 30 for EMEA and APAC, the Innovation Forum will bring together StackAdapt executives, product leaders, partners, and industry experts to examine a fundamental shift underway across advertising. As planning, creative, audience strategy, activation, and measurement become increasingly connected, marketers are navigating more complexity, fragmented workflows, and growing pressure to make every decision work harder.

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AI is accelerating that shift, creating an opportunity for marketers to spend less time managing operational complexity and more time directing strategy, evaluating opportunities, and driving business outcomes.

“AI is changing much more than how quickly marketers can complete individual tasks. It is changing how advertising itself operates,” said Ryan Nelsen, CMO at StackAdapt. “The decisions marketers make across planning, creative, audiences, activation, and measurement are increasingly connected. Innovation Forum is about looking ahead at what that means for our industry and showing marketers how they can prepare for what comes next.”

Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, will open the event with StackAdapt’s perspective on how advertising is evolving. Yang Han, Co-founder and CTO, and Anna Grodecka-Grad, SVP of Client Services, will then explore how StackAdapt’s latest innovations are bringing that future to life.

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Industry experts will also explore how AI is reshaping marketing, business, and the future of work. Harper Carroll, AI/ML Computer Scientist & Educator, will explain what sets the teams pulling ahead apart, how to recognize opportunities worth pursuing, and which habits help integrate AI into everyday work. Then, Benji Shomair, VP of Monetization at OpenAI, will speak to the emergence of ChatGPT advertising, best practices for navigating this new channel, and what marketers should prepare for next.

The Innovation Forum will showcase StackAdapt’s latest AI innovations, with Ivy Studio™ at the center of its connected AI suite. Attendees will see how capabilities across creative and campaign workflows can help reduce operational friction, connect decisions across the advertising lifecycle, and give marketers more time to focus on higher-value strategic work.

Rather than focusing on AI as a tool for automating individual tasks, the Innovation Forum will explore its broader role in connecting how advertising is planned, created, activated, and measured. Attendees will gain practical perspectives on how connected advertising is reshaping the way marketers work, where AI can create business value beyond productivity gains, and what these changes mean for their organizations.

“The future of advertising is more adaptive and interconnected, and marketers need technology that can help them operate that way,” added Nelsen. “We’re building toward a future where technology manages more of the operational complexity so marketers can focus their time and expertise on the decisions that drive their businesses forward.”