New client wins, expanded services, and increased customer investment drive record Q3 bookings growth of 100% year-over-year.
Later, the world’s most intelligent influencer marketing company, announced record performance, with overall revenue reaching an all-time quarterly high and new business growing 100% year-over-year. The milestone marks the company’s 12th consecutive quarter of double-digit year-over-year growth, underscoring its sustained momentum as Later continues to scale its business.
Later’s growth was driven by multiple new agency-of-record wins and increased customer investment across its expanded marketing services, powered by its EdgeAI intelligence layer.Its Creator AEO offering continues to gain traction following its May launch, helping brands influence how they appear in AI-generated answers through trusted third-party content and creator conversations. Customers also increased their investment in paid media amplification and TikTok Shop, reflecting growing demand for Later’s creator and social commerce capabilities.
Marketing Technology News: MarTech Interview with Jema Birkmeyer, VP @ Attentive
The company’s creator network also saw significant growth, with active creators increasing 30% year-over-year and creator payouts rising 89% over that same period, signaling growing earning opportunities for creators on the platform.
“We’re seeing brands expand their investment across creator marketing, paid media and social commerce, and that demand is fueling our growth,” said Scott Sutton, CEO of Later. “Our record quarter reflects the strength of our expanding offerings and the opportunity ahead as we continue investing in the technology, talent and services our customers need.”
Marketing Technology News: How MarTech Is Enabling Autonomous Brand Engagement Across Channels?
To support its aggressive growth, Later added more than 40 employees across the company in Q3 and is actively hiring for nearly 100 open roles. The company’s expanded New York office, opening this year in the Flatiron district, will house client services, partnerships, technology, marketing and creator success teams, bringing Later closer to its customers and the creator community. The location will also serve as the home of Later’s new creator content studio,
