Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

By MTS Staff Writer On Sep 21, 2018

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices

BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends

The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and the broader search, content and digital marketing community. In its eighth year, Share has been recognized by Forbes and Inc.com as a “leading industry event for digital marketers by digital marketers.”

Also Read: BrightEdge Research Reports The Gap Between Mobile and Traditional Desktop Search Widening

This year Share San Francisco will feature:

Inspirational Keynotes

Powering the Customer Experience Through Search

In his keynote, BrightEdge CEO Jim Yu will discuss the unprecedented opportunity for marketers in an AI-first world to connect data and deep learning with content and campaigns to power the customer experience.

Sport is a Business, Business is a Sport

Olympian Derek Redmond will discuss his journey after a serious mid-race injury. Lauded as NBC’s third top Olympic moment ever, and mentioned in a public speech by Barack Obama, Derek Redmond is a top motivational speaker in Britain.

“Throughout the Share18 Global Insights Tour I will be sharing real life examples on how building and inspiring teams to be innovative in their thinking can impact personal and professional performance”, Redmond said. “In organizations and sports alike, it is vital that marketers have an awareness of not only their own role, but also put themselves in their customers’ shoes. The result is a shared experience and the ultimate win-win.”

Also Read: MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Innovative Industry Panels

Elevating the Role of SEO to the C-Suite

Attendees will walk out of this session with specific examples and practical, how-to advice for communicating the value of search to the C-suite.

The Search Frontier

In this star-studded panel of industry panellists, experts will cut through the hype surrounding future trends and explore AI, Content Performance, and Paid Search and provide real, practical advice on how attendees can continue becoming high-performing marketers ready for emerging opportunities.

Imaginative Breakout Tracks

Technical SEO for and by Technical SEOs

Stay ahead of the constantly changing search landscape with the BrightEdge platform.

In this session, speakers will go deep into how to apply the latest innovations to the current challenges facing advanced SEO.

Building the Roadmap for SEO Success

In this session, speakers will walk attendees through a tried-and-true Marketing Performance Framework methodology. Marketers will learn how to conduct the initial site assessment, identify technical and content gaps, and structure reporting.

Elevating the Role of SEO

Attendees will come away from this session with actionable strategies to gain buy-in and investment on the critical role that SEO plays across the entire marketing technology stack.

Also Read: New Report Finds Why Brand Integrity Is Delicate

Small Teams, Big Impact

Hear success stories about how search data can be used to increase discoverability and

improve the performance of other digital marketing channels. This session will demonstrate how to replicate these successes.

Training and Certification

In addition to the main content line-up, customers can join the half-day BrightEdge Training Program on Tuesday, October 9. The schedule includes a welcome lunch, personalized platform training and a cocktail reception afterwards.

The BrightEdge Edgie Awards

Marketers from top-tier companies across industries have already delivered remarkable achievements in 2018 and these awards will recognize their results and business acumen. Past award winners include IBM and L’Oréal. Attendees will have the opportunity to network with all nominees and winners during an exclusive networking and cocktail session.

“Our mission at BrightEdge is to inspire and deliver the best performance for our customers by becoming an integral part of the digital experience.” said Krish Kumar, COO of BrightEdge. “As the role of SEO evolves into a strategic, mission-critical function, our customers are hungry for innovation and industry best practices. Share allows customers and the community to share the latest best practices needed to deliver and optimize digital experiences across the customer journey.”