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Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal

New Agreement Brings Comscore’s Linear TV and Local Mobile and Desktop Insights, as Well as Its Political, Automotive and Consumer Targeting Segments to All Nbc and Telemundo Owned Stations Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…

Canvs Surveys Brings AI Emotion Measurement To Open-Ended Response Research

NBCUniversal Among First to Leverage Canvs Surveys to Automate the Processing of Open-Ended Survey Responses AI and emotion measurement are transforming how traditional market research and open-ended response analysis is done at media companies, brands and across industries. Modern language has become a hieroglyphic tapestry of phrases, jargon, misspellings, hashtags, and emojis that may not necessarily hold the same meaning to the author as it does for their audience. Enter Canvs, the leading emotion measurement AI…

Ad Cost Impact Analysis: Upfront TV Ad Sales

Upfront TV Ad Sales Help Shield Networks from Controversy and Advertiser Boycotts, Says SQAD's Cost Data The Ad Cost Impact Analysis report released by SQAD LLC, an advertising research, analytics, and media planning software company, shows how networks like NBC and Fox News can be protected from revenue fluctuations in the face of controversies and/or advertiser boycotts. "In analyzing the data from MediaCosts: National, we can clearly see that the impact of the boycott on Laura Ingraham's program — initiated by…