NBC

-First-Ever Unified Cross Platform Measurement of America’s Biggest TV Event Reveals Average Minute Audience of 121 million -Half Time Show Gives In Home Viewing a 12% Lift of 10.5 million People -Super Bowl and Olympics Accounted for 69%…
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When the Cincinnati Bengals meet the Los Angeles Rams at SoFi Stadium in California this Sunday, viewers on TV will have an enhanced viewing experience, thanks to a partnership between NBC and TrackMan. Marketing Technology News: MarTech…
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New Agreement Brings Comscore’s Linear TV and Local Mobile and Desktop Insights, as Well as Its Political, Automotive and Consumer Targeting Segments to All Nbc and Telemundo Owned Stations Comscore, a trusted currency for planning,…
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BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global…
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NBCUniversal Among First to Leverage Canvs Surveys to Automate the Processing of Open-Ended Survey Responses AI and emotion measurement are transforming how traditional market research and open-ended response analysis is done at media…
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Upfront TV Ad Sales Help Shield Networks from Controversy and Advertiser Boycotts, Says SQAD's Cost Data The Ad Cost Impact Analysis report released by SQAD LLC, an advertising research, analytics, and media planning software company,…
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