Eurail.com to Enhance Digital Marketing Performance with NMPi solutions

By MTS Staff Writer On Nov 1, 2018

The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey

International digital media specialists, NMPi announces it has partnered with Dutch travel company, Eurail.com to drive the performance of its digital marketing campaigns and provide a seamless customer experience. Eurail.com sells Eurail and Interrail train passes worldwide via its webshops.

The partnership will see NMPi provide Eurail.com with a full stack media management service compiled of media, technology and creative solutions, to build targeted campaigns with intelligent creative that puts customers at the heart of digital marketing strategy. The partnership applies to all markets outside Europe.

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Its appointment by Eurail.com also marks yet another milestone for NMPi, as it becomes the first company to adopt its fully integrated service, enabled by NMPi’s and DQ&A’s recent acquisition of US creative specialist agency, Joystick.

NMPi will enable Eurail.com’s full implementation of the Google Marketing Platform to deliver an end-to-end creative experience for customers. Providing solutions such as Search Ads 360, Display & Video 360, Analytics 360, Data Studio and Tag Manager 360, NMPi will help Eurail.com to make data actionable through enhancement and simplification, create more targeted audience strategies and ultimately increase its revenue.

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“The digital marketing landscape is developing at breakneck speed and it is crucial that brands are equipped with the tools needed to not only attract customers and drive sales, but also to measure the success of their campaigns effectively. As the first customer of our fully integrated service, we look forward to bringing together media, technology, and creative to help Eurail.com achieve a high-quality marketing experience for both its staff and customers,” commented Luke Judge, CEO of NMPi.

“We are constantly investing in the best available technology and marketing partners for our content distribution to offer each customer a wonderful travel experience even before their trip has started. From inspiration, to purchasing their pass and planning their trip. NMPi Digital’s performance marketing and smart measurement approach will support us on this journey, achieving our goals. Our traffic team is really excited to move forward together with NMPI Digital,” commented Daan Kok, Global Traffic Manager at Eurail.com.