Penske Media, Slate Among Publishers To Select Placements.io

By MTS Staff Writer On Jan 22, 2019

The Placements.io Revenue Management System Is the Leading Choice for Publishers Replacing Google-DSM

Placements.io, the revenue management system for publishers, announced a series of significant new client wins. Among them are News Corp, Penske Media Corporation, Dotdash (an IAC brand), Slate, Hemnet and autoTrader.ca. These publishers have all signed with Placements.io after reviewing the products available in the market as they leave Google Doubleclick Sales Manager (DSM). Placements.io also welcomed other major publishers as new clients, which had previously used competitive software or in-house solutions.

As Google plans to deprecate their offering at the close of Q2 2019, many publishers are in the process of selecting a new technology partner to help manage and grow complex revenue operations. For those publishers still in search of a new partner, Placements.io offers software built for the real-time, multi-channel nature of today’s publisher advertising business. Publishers benefit from Placement.io’s proprietary migration tool, engineered to dramatically speed up DSM customer migration. Their tool also allows for a thorough proof of concept exercise which ensures that clients can migrate quickly and start to measure their business more accurately right from the beginning of the engagement.

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“Placements.io offers a very versatile, technologically advanced platform that is fully integrated and allows us to create much more sophisticated product packages for our advertisers, among many other benefits,” said Chris Guenther, SVP Global Head of Programmatic at News Corp. “We also have better control and visibility over our revenue operations, and have a partner that will grow with us as we embrace new channels.”

“The software is more intuitive and easy to use than other platforms we considered. Furthermore, we felt Placements.io fully understood our concerns and the revenue risks associated with migrating all of our bands over to a new order management system (OMS),” said Joni Antonacci, Vice President Production Operations at Penske Media Corporation. “Their automated DSM data migration tool gave us confidence in their ability to both mitigate risk and offer an optimal implementation timeline.”

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Publishers gain significant advantages with Placements.io. Despite being relatively new to the market, Placements.io delivers full-fledged OMS capabilities at the core of a true revenue management platform, and a comprehensive set of integrations. The product also provides a powerful, modern product catalog, allowing publishers to build products more quickly and layer on targeting in a way that improves pricing and preserves discounting.

“We’re thrilled to welcome so many fantastic new clients to the Placements.io family. We are in the business to support publishers, we take their needs to heart in everything we do, and it’s our mission to be that partner they can lean on for what’s next,” said Edwin Fu, Founder and CEO, Placements.io. “We’re focused on the same market growth opportunities as our clients and as a result, hope to foster many positive long-term client relationships. We look forward to helping many more publishers make the transition from DSM.”