Platform Has Reinvented the Way Brands Place Ads Within Linear TV and Digital Video

Computer vision and AI-powered platform company Mirriad announced the appointment of global solutions architect and product developer Niteen Crawford-Prajapati, as Chief Technology Officer. Prajapati will be accelerating Mirriad’s cloud strategy for vast integrations with global broadcasters and the digital video ecosystem, allowing for seamless ad insertions in linear and digital content at scale.

With over ten years of experience in the digital media and technology space, Niteen comes to Mirriad following a position as Chief Architect at the European Broadcaster Exchange, where he designed, and built the EBX technology offering from the ground up. Prior to that, Niteen spent several years at FreeWheel building the European market and infrastructure, and also started AppNexus in the region. Mr. Crawford-Prajapati previously held positions at both at Viacom and MySpace.

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Says Mirriad’s CEO Stephan Beringer, “Niteen is a true visionary with the right mix of expertise that Mirriad needs as we further build our lead as the next generation in-video/TV advertising platform. With Niteen’s technical expertise across the entire ecosystem and his strong product background in web scale delivery and design, he is the ideal leader as we accelerate into new levels of marketplace connectivity, addressability and AI powered automation of our entire process chain.

“I am excited to join Mirriad and work with the team on award-winning technology that is changing the way brands engage with audiences through content,” said Niteen Crawford-Prajapati. “Mirriad is a big deal and the results it provides to advertisers are phenomenal. The company has developed scalable computer vision technology for marketing, and I’m eager to be a part of its continued growth and help build out its new vision.”

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Recently, Mirriad announced the appointment of Stephan Beringer to the role of CEO and Jana Eisenstein as President of the company. The new member of the expanding executive team will be based in London and will report directly to Stephan.

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