Stingray Selects Triton Digital for Digital Audio Monetization

Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology company in Montreal, has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both open and private marketplace deals.

@Stingray has selected @TritonDigital to power the monetization of its digital audio inventory

“Triton Digital is the perfect partner to support the ongoing growth and evolution of our digital audio strategy,” said Ryan Fuss, Senior Vice President, Advertising Solutions of Stingray. “With a development hub right here in Montreal, Triton’s commitment to first-rate customer service, support, and technological innovation is unparalleled. We are confident that their cutting-edge technology and knowledgeable team will enable us to enhance the listening experience for our audience further, increase our reach, and meet our revenue goals.”

Marketing Technology News: BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy

“With 400M subscribers in 156 countries, Stingray shares our passion for harnessing the power of digital audio to connect audience and brands in a meaningful, relevant context around the world,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to provide Stingray with the technology and services they need to further contribute to the rapidly growing digital audio landscape in Canada, and to enable their advertisers to target their message effectively and efficiently with unprecedented reach through the power of programmatic buying.”

Marketing Technology News: Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company.

Marketing Technology News: Bombora and Bang Bring Intent Data to ANZ