DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions

Enrich Makes All Sales and Marketing Databases More Complete and Accurate  

DiscoverOrg and ZoomInfo, two companies who joined together to power the leading B2B intelligence platforms, announced the launch of Enrich. The new product allows sales and marketing professionals to have instant, ongoing enrichment of their contact and account database with the most accurate and comprehensive B2B data. Enrich is immediately available to all DiscoverOrg and ZoomInfo customers.

Inaccurate and incomplete data cripples sales and marketing efforts. As the problem of information decay continues to escalate, Enrich delivers automatic, ongoing data enrichment and cleansing enabling sales and marketing professionals to focus on driving growth – not keeping their data up to date.

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“Good data drives good business decisions, while bad data results in costly business decisions. It’s literally that simple,” says Henry Schuck, DiscoverOrg Co-Founder and CEO. “With immediate and ongoing access to correct, complete and consistent information, wherever that data lives, Enrich makes it easy for our customers to focus on what they do best: selling and marketing with confidence.”

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Enrich gathers and appends data on over 200 data fields across company, contact and technographic attributes to enable:

• Shorter web forms and higher conversion rates
• Improved customer segmentation and personalized targeting
• Improved connection rates with access to more direct-dial phone numbers
• Enhanced sales targeting with improved territory management
• Deeper customer insights to uncover upsell opportunities and churn risks

Enrich funnels data and insights to every touchpoint of the sales and marketing organization through integrations with such popular tools as Salesforce, Marketo, Hubspot, Eloqua and Dynamics.

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