New Strategy Book Reveals How to Respond to the Trade Wars and Digital Age Disruptions

Strategy Expert Cissoko Mamady Shows Firms How to Win in Times of Brexit, China-US Trade Wars, digital Platforms, Health Care, and Fintechs Disruptions

Hundreds of books have been written about strategy, disruption, digital transformation and agility. Yet businesses are being disrupted like never before. Right now there is comprehensive and practical book, “Strategy in the Digital Age: How to Disrupt or Respond to Disruptors” that demonstrates how to win in the new digital environment where trade wars, Brexit, Fintech, digital platform and health care disruption are the new normal.

The book will be published on August 4, 2019, by BookBaby. The list price is $9.99 for the Kindle version and $33 for the paperback. It can be found on Amazon, B&N and other book retailers across the globe.

Based on five years of research and the author’s 20-plus years of experience advising large firms, the book covers real-world firms spanning 4 continents and over 15 industries. That experience reveals powerful models such as “The Disruption Barometer for Strategic Responses” for responding to disruptions and “The Strategy Equation” that firms need to solve to win in the digital age.

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“Whether you are an incumbent or a startup, “Strategy in the Digital Age: How to Disrupt or Respond to Disruptors” is a must-read to accelerate your digital success, enhance strategic responses to disruptors and be among the few winners in the decades to come,” the author said.

Business leaders will learn and master:

• How strategic thinking has evolved from the atomic to the digital age?
• What it takes to craft a winning strategy in the world of borderless industries?
• How to disrupt a digital platform leader?
• How to respond to disruptors within and across industries?
• How traditional banks can disrupt or respond to disruption across mobile banking and payment ecosystems?
• How Fintech can disrupt the mobile banking and payment ecosystems?
• How to win the digital health care disruption, including telemedicine, wearables, electronic health records and artificial intelligence in the health care?
• How to get your digital transformation right by avoiding its five common pitfalls?
• What are Alibaba’s Jack Ma rules for winning in the digital age?
• How to build a digital culture for the digital age and strategy execution?
• How to build a digital-first and mobile-first customer experience?
• What are the key elements of digital culture that Amazon and SoftBank have in common?
• How to develop a dynamic scenario planning to deal with trade wars and Brexit?
• Why firms badly need nonmarket strategies in these unprecedented times of China-US trade wars and Brexit?

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“Strategy in the Digital Age: How to Disrupt or Respond to Disruptors” Selected Reviews:

“Cissoko has written a meticulously researched and greatly insightful playbook that helps organizations to rapidly learn about how disruption takes place, how they can disrupt other organizations, and how to repel forces of disruption. If you’d like to master disruption in the 21st century, buy Cissoko’s book. Highly recommended.” –Rod King, PhD, Author of “Business Model Canvas: A Good Tool With Bad Instructions?”

“Strategy in the Digital Age is an essential read for all digital non-native executives and business leaders who want to develop effective strategies for thriving rather than surviving in the digital revolution.”–Jeremy Entwisle, Regional General Counsel EMEA at Hoya Corporation, former Executive Director, JPMorgan Chase

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