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Alyce Named G2 Account-Based Execution Enterprise Leader in Four Categories

The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and…

Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

Alyce Named 2020 Best Places to Work Company by The Boston Business Journal

Honor Marks Continued Recognition for Alyce’s Growth, Workplace Culture, and Investment in and Dedication to Its Amazing Employees Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces that The Boston Business Journal has named Alyce to its 2020 Best Places to Work — the BBJ’s exclusive ranking of the Massachusetts companies that have built outstanding work environments for their people. The 79 companies honored in 2020 range in size and…

Alyce Launches the First Customer-Centric Swag Platform Built to Make B2B Swag Personal, Easier to Manage, and Measurable

-- Alyce Swag Select Eliminates Waste, Alleviates Costly Logistics Burden, and Delivers More Compelling Personal Swag Experiences to Prospects and Customers -- Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, launched Swag Select - the first all-in-one platform that eliminates the swag management headache and enables our customers to deliver engaging and trackable swag experiences digitally, through the mail, and at physical and virtual events. The patent-pending Swag…

Alyce Unveils The State of Swag Survey Report 2020: Findings Showcase Usage Shift, Waste and New Approach Needed

Companies Look to Increase Spend and Attribution From Their Swag Programs Even as Event Cancellations Suggest Current Approach is Outdated Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced the findings from its State of SWAG Report 2020. The survey conducted with marketers and HR professionals at B2B companies highlights a shift in how swag is being used, increased challenges to managing swag programs, concern over waste, and a growing need for greater…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Alyce Named Leader in the G2 Winter 2020 Account-Based Execution Software Grid Report

Celebrating a Milestone Year of Growth, Alyce Recognized for Leadership in G2 Category Based on Superior Customer Satisfaction and Market Presence Scores Alyce, the AI-powered gifting platform that’s redefining sales and marketing outreach, announced its position in the Leader quadrant in G2’s Winter 2020 Grid Report for Account-Based Execution. Leaders are determined by their high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s leading business solutions review…

Alyce Secures $11.5 Million in Series A Funding to Redefine Direct Mail, Swag and Gifts

Alyce Inc. (“Alyce”), the AI-powered platform that’s redefining direct mail and swag, announced that it has raised $11.5 million in Series A funding to accelerate its growth and continue to help B2B companies get into more of their target accounts with a hyper-personalized approach to gifting. Manifest led the round with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. Alyce is the only platform that gives sales, marketing, and customer relations teams…

Alyce Partners with Outreach to Improve ABM Execution with AI-Powered Direct Mail and Swag

Alyce, the leading AI-powered B2B gifting platform, announces their partnership with Outreach and upcoming integration in their Galaxy partner program to bring hyper-personalized direct mail and swag into the innovative sequences of Outreach, helping to greatly improve prospecting connect rates and move opportunities through the pipeline more quickly. Alyce is excited to announce its integration into the #outreachgalaxy family! #alycegifts #salesautomation #ABM #salesengagement Outreach, the leading sales engagement…

Understanding Personal Experience: The Missing Link in CX

You’ve spent countless hours mapping your customer journey. You’ve aligned with Product, Sales, with Customer Success, and Ops to architect the twisting winding path your prospective customers take as they interact with your brand. You’ve taken that journey and outlined the experience each team is responsible for and mapped the sentiments a customer feels as they interact and engage with the members of your team. It looks good on paper. But is that exercise enough to deliver a differentiated full personal experience to…

Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial's new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too. "Marketers have been asking for more from their mobile messaging solutions. Enterprises want to take advantage of the same data, personalization, and agile marketing workflows in one platform," notes Benjamin Dorr, COO at…

Zilliant Named Finalist for Ventana Research Digital Innovation Award

Recognition demonstrates Zilliant's expertise in delivering value to B2B sales and supply chain operations  Zilliant, the industry leader in intelligent B2B price optimization and management and sales guidance software, today announced it was selected as a finalist for Ventana Research's 13th Annual Digital Innovation Awards in the Operations and Supply Chain category. Zilliant was recognized for its innovative, cloud-native IQ Platform™ and SmartApps, which was introduced to equip supply chain leaders with the necessary…

Informatica Showcases Industry’s Most Comprehensive Solution for Data Governance and Privacy Across Analytics

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

Zendesk Commended by Frost & Sullivan for Its Customer-focused Sales Force Automation Solution

Zendesk Sell differentiates itself with a user-friendly, mobile-first design; easy onboarding experience; an integrated platform; and attractively priced product bundles Based on its recent analysis of the North American small and mid-sized business (SMB) mobile worker apps market, Frost & Sullivan recognizes Zendesk with the 2020 North American Product Leadership Award for its Sell sales force automation (SFA) solution. The solution stands out for its ease of use, affordable pricing, creative bundling, ongoing…

Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimize and activate insights  Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customizable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more actionable than ever before through an impressive suite of products that dramatically accelerates speed to insight and…

Collibra Strengthens Executive Leadership Team to Support Continued Company Growth

Collibra, the Data Intelligence company, announced the appointment of Stuart Wilson to chief revenue officer and Aileen Black to senior vice president of public sector, a newly-created role. "Our organization has evolved significantly as we've grown from a startup to the global leader in Data Intelligence," said Felix Van de Maele, co-founder and CEO of Collibra. "As Data Intelligence becomes increasingly central to business operations, it is key that we continue to cultivate a strong leadership team that can drive our…

ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

MarketStar Partners With Totango To Elevate Customer Success

MarketStar, the leader in customer engagement and outsourced B2B revenue acceleration, takes its customer success capabilities to new levels by partnering with Totango, the leading platform in customer success management. MarketStar's Customer Success offering is an end-to-end solution that helps companies assess, design, implement and optimize a customer success solution that delivers results. MarketStar's customer success offering is focused on three core product areas: strategy and design, technology and intelligence…

Informatica Recognized as the Winner of Data Analytics 2020 Microsoft Partner

Unique Distinction Demonstrates Informatica's Ongoing Leadership in Enterprise Cloud Data Management Informatica, the enterprise cloud data management leader, announced it has won the Data Analytics 2020 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Marketing Technology News: Alyce Named G2 Account-Based Execution Enterprise Leader in Four…