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Alyce Launches the First Customer-Centric Swag Platform Built to Make B2B Swag Personal, Easier to Manage, and Measurable

-- Alyce Swag Select Eliminates Waste, Alleviates Costly Logistics Burden, and Delivers More Compelling Personal Swag Experiences to Prospects and Customers -- Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, launched Swag Select - the first all-in-one platform that eliminates the swag management headache and enables our customers to deliver engaging and trackable swag experiences digitally, through the mail, and at physical and virtual events. The patent-pending Swag…

Alyce Unveils The State of Swag Survey Report 2020: Findings Showcase Usage Shift, Waste and New Approach Needed

Companies Look to Increase Spend and Attribution From Their Swag Programs Even as Event Cancellations Suggest Current Approach is Outdated Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced the findings from its State of SWAG Report 2020. The survey conducted with marketers and HR professionals at B2B companies highlights a shift in how swag is being used, increased challenges to managing swag programs, concern over waste, and a growing need for greater…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Alyce Named Leader in the G2 Winter 2020 Account-Based Execution Software Grid Report

Celebrating a Milestone Year of Growth, Alyce Recognized for Leadership in G2 Category Based on Superior Customer Satisfaction and Market Presence Scores Alyce, the AI-powered gifting platform that’s redefining sales and marketing outreach, announced its position in the Leader quadrant in G2’s Winter 2020 Grid Report for Account-Based Execution. Leaders are determined by their high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s leading business solutions review…

Alyce Secures $11.5 Million in Series A Funding to Redefine Direct Mail, Swag and Gifts

Alyce Inc. (“Alyce”), the AI-powered platform that’s redefining direct mail and swag, announced that it has raised $11.5 million in Series A funding to accelerate its growth and continue to help B2B companies get into more of their target accounts with a hyper-personalized approach to gifting. Manifest led the round with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. Alyce is the only platform that gives sales, marketing, and customer relations teams…

Alyce Partners with Outreach to Improve ABM Execution with AI-Powered Direct Mail and Swag

Alyce, the leading AI-powered B2B gifting platform, announces their partnership with Outreach and upcoming integration in their Galaxy partner program to bring hyper-personalized direct mail and swag into the innovative sequences of Outreach, helping to greatly improve prospecting connect rates and move opportunities through the pipeline more quickly. Alyce is excited to announce its integration into the #outreachgalaxy family! #alycegifts #salesautomation #ABM #salesengagement Outreach, the leading sales engagement…

MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your customers better, and as a result, drive more revenue, retention, and growth for your business." As a CMO of a Sales software company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? I’ve always thought of myself as a go-to-market and a sales-minded marketer. I’m fortunate to serve as the CMO at SalesLoft, where I get to work alongside our own high-powered Sales team, and…

Demand Spring Expands Dynamic Leadership Team

VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence. Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…