Alyce Launches the First Customer-Centric Swag Platform Built to Make B2B Swag Personal, Easier to Manage, and Measurable
— Alyce Swag Select Eliminates Waste, Alleviates Costly Logistics Burden, and Delivers More Compelling Personal Swag Experiences to Prospects and Customers —
Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, launched Swag Select – the first all-in-one platform that eliminates the swag management headache and enables our customers to deliver engaging and trackable swag experiences digitally, through the mail, and at physical and virtual events. The patent-pending Swag Select™ platform was built to alleviate the logistical burden and make that process more efficient, personal and attributable.
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In the recent State of Swag Report 2020, Alyce found that 77% of companies still store and manage swag in their own offices, and 45% of companies work with 3 or more swag vendors. In other words, swag puts a significant burden on marketers and takes a substantial amount of time and effort that could be better spent on more strategic initiatives. Yet 54% of companies still plan to increase their usage of swag this year.
“The current state of the world is fundamentally forcing companies to rethink sales and marketing right now and the entire approach they are taking. And that includes how companies manage swag, which has been broken for a long time,” said Greg Segall, CEO of Alyce. “Swag Select is an extension of the Alyce platform that helps companies create stronger personal bonds with everyone they do business with while helping businesses save time, money and the environment.”
Swag Select Marketplaces Mean More Choice for Recipients, No Logistics Burden
Alyce customers can feature premium swag items from Alyce’s extensive catalog as well as any items they choose from third-party swag suppliers in a custom online marketplace completely managed by Alyce.
The marketplace enables you to:
- Give recipients the Power of Choice.™ Let recipients choose an item they truly want from your custom swag marketplace by delivering a unique link digitally, through the mail, or in-person.
- Never ship swag to an event again. Create custom branded Swag Select cards with a unique link to your marketplace, so instead of coordinating and paying for the logistics of swag for every event, you just bring a stack of cards, and delight your high-value prospects and customers with a more personal and respectful swag experience.
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Alyce gives customers the ability to deliver personal experiences that are relatable, relevant, and respectful to prospects, customers, and partners, throughout the customer journey – through one-to-one gifting. Especially given current events, the ability to provide more personal moments that surprise and delight customers, especially digitally, has become more important than ever. With the addition of Swag Select, Alyce customers can now expand the core value of Alyce to even more moments throughout the customer journey in a way that works given the current state of the world and beyond.
“As the world goes digital, this is needed more than ever. But it’s essential to provide choice and focus on creating personal connections that matter most, particularly now,” said Nick Bennett, Head of Field Marketing with Clari. “Swag and branded items when done right are a great way to engage and build loyalty. Being able to offer higher-quality, premium swag with the ability to deliver attribution reporting with the marketplace is a game-changer.”
Finally, Know the Impact of Your Swag Spend
Alyce found that companies spend an average of $185k on swag inventory, and another $30k on services per year. Not only is the money spent on swag inefficient, but all of the spend is untrackable, and the influence unmeasurable. With Swag Select, every item of swag delivered is tracked to an individual, so you can measure and attribute the influence the selected swag has on your pipeline and customer base.
“As the digital space becomes more saturated than ever before, marketers are looking to break through the clutter while ensuring the highest impact across every program,” said Blake Grubbs, Senior Manager, Product Marketing at Alyce. “Swag Select gives full transparency into the ROI of swag, allowing marketers to measure and report on swag across different use cases, which was never before possible.”
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