MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

American Express to Host Ninth Annual “Business Class LIVE: Summit for Success” for Small Businesses

With over 35 virtual sessions the day-long experience will feature an all-star lineup of leaders from innovative brands and organizations to help small businesses do more business For more than 60 years, American Express has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held…

Former American Express Vice President /General Manager David Blaha Joins DataOceans Advisory Board

DataOceans, a leading customer communications management (CCM) platform, announced that David Blaha, former American Express Vice President/General Manager, has joined its Advisory Board DataOceans LLC, a leading customer communications management (CCM) platform, today announced that David Blaha has joined its Advisory Board. Mr. Blaha will assist in guiding management and company strategy to ensure full support and execution of DataOceans’ growth plans. DataOceans’ founder and CEO Larry Buckley commented, “We are…

GoDaddy Builds Coalition of Companies Including American Express, Nextdoor, PayPal, Salesforce, and Slack to Help Small Businesses Weather…

GoDaddy's Growing #OpenWeStand Movement Empowers Entrepreneurs by Marshalling Best in Class Resources and Assembling Supportive Community GoDaddy Inc., the company that empowers everyday entrepreneurs, announced that over 30 brands, including American Express, Nextdoor, PayPal, Salesforce, and Slack, have joined the company's growing #OpenWeStand movement. These companies are contributing resources, tools and insights to help sustain entrepreneurs and the small and microbusinesses they operate during this challenging…

American Express, Discover, Mastercard and Visa Implement Click to Pay to Make Online Checkout Simple and Secure

BassPro, Cinemark, JoAnn Fabric and Crafts, Movember, Papa John’s, Rakuten, Saks Fifth Avenue, SHOP.com and Tickets.com Are Among the First Merchants to Offer Consumers New Option to Click to Pay American Express, Discover, Mastercard and Visa announced the arrival of faster, more secure online checkout based on the new EMV Secure Remote Commerce (SRC) industry standard, establishing a simplified way for card payments to be made across web and mobile sites, mobile apps and connected devices. The networks have tested SRC…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

Americans Rallying to Support Small Businesses This Holiday Season

Data reveals 84% of consumers mindful of the businesses they support; 46% more likely to shop at small businesses American consumers are rallying to support small businesses this holiday season according the new research from Comcast Business which explores U.S. consumers’ shopping trends and behaviors amid the COVID-19 pandemic. The national survey of more than 1,000 consumers found that 46% are more likely to patronize local/small businesses this holiday season compared to previous years, driven primarily by a desire to…

Northwestern Mutual’s Latest Ad Campaign Celebrates American Resilience

Northwestern Mutual, a leading financial services company, unveiled new ads featuring poignant and powerful stories of real client experiences during the COVID-19 pandemic. The ads showcase the challenges Americans are facing, and how partnering with a Northwestern Mutual advisor and having a financial plan in place can make a meaningful difference now and in the future. The integrated campaign launches across TV, digital, and social media. When the pandemic hit, Americans were faced with unexpected challenges, both…

Yappa World Inc. Announces Comment Tool Integrations with American Media, LLC Brands Star and Life and Style

Yappa, the New Audio and Video Commenting Tool, is Every Publisher's Solution for Anonymous Online Trolls Who Spread Hate Yappa World Inc. is proud to announce that American Media, LLC, the leading publisher of celebrity and entertainment journalism in the United States, has installed the Yappa tool onto two of their celebrity news websites, Star Magazine Online and Life & Style Online. Yappa is the first tool to revolutionize comments on websites by allowing users to leave "yaps," expressive audio and video…

How Video Can Revitalize Customer Engagement

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead. Also…

Brittany Hodak joins Experience.com as Chief Experience Officer

Experience.com, home of the world’s most impactful Experience Management Platform, today announces that it has hired award-winning entrepreneur and renowned CX speaker Brittany Hodak as its Chief Experience Officer (CXO). As CXO, Hodak will be responsible for continuously improving the experiences of Experience.com’s employees, customers, and customers’ customers as the company continues its explosive growth. "Brittany is the perfect person to help us deliver on our promise to create the world's best experiences,”…

Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform

Funding and fresh leadership will enable Leadspace to accelerate growth, product development and customer adoption of its leading AI-driven B2B Customer Data Platform (CDP) Current clients include Salesforce, American Express, Zoom and more Leadspace announced it has raised $46 million in growth funding led by JVP. The funding validates Leadspace as a front runner in a burgeoning Customer Data Platform (CDP) market that is estimated to generate $2.4 billion in 2020, and expand to $10.3 billion by 2025. Leadspace plans to…

How Video Can Revitalize Customer Engagement

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead.…

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue Leading video ad platform Unruly launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner…

MarTech Interview with Doug Winter, CEO and Co-founder, Seismic

"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted acquisitions." What is the driving force behind your latest tech funding? How did you plan to pull this feat in the middle of a pandemic? Simply put, we’re experiencing a period of high growth and momentum right now. We’ve built a reputation as a best-in-class sales enablement and marketing orchestration platform. That said, we still have much more…

Digital Marketing Agency Croud Appoints Andrew Sandoval as VP Biddable Media at a Pivotal Time of Expansion for the Agency

Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

Jim Routh Joins BigID as New Strategic Advisor

Veteran security executive will lend expertise in security innovation to accelerate BigID’s data protection offerings and initiatives BigID, the leader in data discovery and intelligence for privacy, protection and perspective, announced Jim Routh as a new strategic advisor. With over 30 years of experience, he brings a deep expertise in cybersecurity and risk management from previous senior leadership roles at Fortune 1000 companies, including MassMutual, CVS, Aetna, KPMG, DTCC and American Express. As Chief Information…

More than 70% of Customers would Switch Financial Institutions for Rich Video Content, According to SundaySky, PYMNTS Research

Video-powered experience leader predicts increasing demand for financial digital experiences post-pandemic More than 70% of consumers would switch to another financial institution if it provided rich media video content and information through innovative media tools, according to new research from PYMNTS and SundaySky, the leading platform for video-powered experiences. Over the course of the pandemic, people were forced to adopt digital alternatives from their financial institutions, which wasn’t always easy. More than…

Mike Parker Joins IWCO Direct as Chief Marketing & Solutions Officer

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that Mike Parker has joined the company as Chief Marketing & Solutions Officer. "Mike Parker is a recognized thought leader and has been an innovator in omnichannel marketing for more than 20 years. His extensive skills and experience make him an exceptional choice to lead the growth and expansion of our business at this time," said John Ashe, CEO of IWCO Direct. "We are excited to share Mike's creativity and vision as we continue to…

Sprout Social Announces Appointment of Raina Moskowitz to Board of Directors

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced that Raina Moskowitz, Chief Operations, Strategy and People Officer at Etsy, Inc., will be joining their board of directors, effective December 10, 2020. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “As Sprout expands our footprint within the industry, we’re excited to have Raina join our board,” said Justyn Howard, CEO of Sprout Social. “She brings deep experience across…