New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers

Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with Ecosystems’ robust Software-as-a-Service (SaaS) platform to help customers and their suppliers understand, measure and optimize the value in their relationships. “Delivering more value to customers versus your competitors is fundamental to success in competitive markets—slip behind in delivering value, and loss of revenue and market share is not far behind. Our…

Blue Acorn iCi Acquires Mediotype, A Leading B2B & B2C Commerce Experience Company

Acquisition Strengthens Blue Acorn iCi's Commerce Practice and Expands Geographic Presence  Blue Acorn iCi, a leading independent digital customer experience company, announced the acquisition of Mediotype Commerce , a leader in the digital commerce ecosystem. Mediotype, based in Boulder, CO, will expand its facility and become the Western US headquarters for Blue Acorn iCi.  In it will be housed a full team of CX, commerce and data science experts, all in place to serve leading and aspiring brands. The acquisition…

KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API

KickFire, the leader in IP address intelligence and company identification technology, announces the latest release to its IP address-to-company API. The enhancement of KickFire's API includes the addition of Trade Name and expands SIC and NAICS industry descriptions. This provides B2B marketers with the ability to leverage any company's branded name in their campaigns, regardless of DBA or common name discrepancies, and deepen market segmentation based on industry. Marketing Technology News: Millers Mutual Insurance is…

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B and ABM Marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels. Users of this new solution…

EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth

Co-Founder J.J. Kardwell to Become Executive Director as New CEO Santosh Sharan Joins Board of Directors EverString, the fastest-growing B2B data platform, announced that it has named Santosh Sharan as its new CEO. Sharan has also become a member of EverString's Board of Directors. Co-founder J.J. Kardwell will remain on the company's Board as an Executive Director and member of the executive team. "I am thrilled to have found such a qualified industry veteran to lead EverString as we continue to scale," said…

Catapult PR Adds Zype, Video Content Management and Distribution Infrastructure Company, to Its B2B High Tech PR Roster

Catapult to Help Zype Create a New Strategic Narrative and Category in the Fast-Growing Streaming Video Market Catapult PR-IR , a high-tech public relations and Strategic Narrative Marketing agency, announced it has been retained by Zype, a New York-based video content management and distribution company, as its public relations agency. Catapult will employ its Strategic Narrative Marketing approach to help position Zype as a market category owner in the rapidly growing direct-to-consumer streaming video market. "We're…

MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Focus on B2B Content Experience to Drive Higher Engagement and Conversion Does your content speak to the targeted audience? If not, it's time you take Content Experience technology very seriously. Uberflip, the leading content experience platform and a MarTech RADAR 2018 company, has released the first-ever Content Experience Report revealing the impact of content experiences on key B2B marketing metrics. Analyzing first-party data based on the results of B2B marketers as it relates to content and content experience, the…

AI-Powered Sales Intelligence Company Artesian Gains Momentum in B2B Rankings

Artesian Solutions Maintains Leading Position in the Sales Intelligence Market, According to G2Crowd Artesian Solutions, an AI-powered sales intelligence service that equips B2B teams with the advanced tools they need to succeed in a modern insight-driven sales environment, has once again been named amongst the highest-performing sales intelligence vendors in G2Crowd’s latest report. Artesian continually scans millions of online sources for data on markets, organizations, individuals, and topics, and uses sophisticated…

SEO Company webSURGE Digital Marketing Receives IMPACT Award for B2B App Development

webSURGE Digital Marketing, a company that specializes in SEO, received the prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision. The Internet Marketing Association's annual awards celebration was held on Sept. 29, 2017, at the Enclave in Las Vegas. What is the Impact Award? The mission of IMA, a global organization of professional partners, is to create a database of proven internet marketing strategies that provide a foundation of success for those in…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

PathFactory Ranked 322nd Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500

Attributes 314% revenue growth to prioritizing continuous innovation and listening to customer feedback PathFactory announced it ranked 322nd on Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 26th year. PathFactory grew 314% during this period. PathFactory’s President and CEO, Dev Ganesan, credits the company’s history of innovation and ability to listen to what customers need with the…

GWI and LinkedIn B2B Institute reveal ‘Generation BETA’

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…

Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its new e-book titled "Architecting the Ultimate B2B Experience: The Four Brand Superpowers that Make It Happen." Drawing from interviews with business-to-business (B2B) buyers and decision-making influencers across nine countries, the e-book analyzes the key factors driving the expectations of B2C-like experiences in B2B interactions. Marketing Technology News: Infobip to Acquire OpenMarket, Creating a Leading…

Zoominfo Acquires EverString To Expand Its Breadth Of Company And Contact Data

Artificial Intelligence Data Engine Fuels the Most Comprehensive Company and Professional Data for Go-To-Market Efforts ZoomInfo , a global leader in go-to-market intelligence solutions, announced that it has acquired EverString, a leading artificial intelligence-powered, business-to-business (B2B) data solutions provider. The acquisition of EverString gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their…

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…

Nativo Self-Service Campaign Quick Setup Feature Drives Notable Company Momentum

Campaign Quick Setup allows for seamless onboarding of native advertising at scale for small and medium sized agencies and brands Nativo, the most advanced technology platform for advertising, announces that the Campaign Quick Setup feature within its self-service platform has seen increased adoption since its implementation in March 2020. The feature enables quick and easy campaign creation, removing barriers to accessing native advertising at scale for small to medium sized advertisers and agencies. Nativo's Campaign…

Cloud Sales Veterans Release Essential Read for B2B Salespeople

Co-authors Mark Petruzzi and Paul Melchiorrie share lessons from careers in enterprise SaaS sales Anyone responsible for growth in a B2B focused selling company can benefit from reading Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Software Sales. Co-authors and enterprise technology sales leaders Mark Petruzzi and Paul Melchiorrie share lessons from their extensive sales and business experience, combined with wisdom from the friends they made along the way. Those colleagues are some of the…

Accenture Completes Acquisition of B2B Sales Firm N3

N3 combines specialized sales talent with AI-powered insights to deepen B2B sales interactions Accenture has completed its acquisition of N3, an Atlanta-based business-to-business (B2B) sales firm that combines specialized talent with artificial intelligence (AI) and machine learning (ML) capabilities to enable smarter, more efficient sales interactions. “Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages” Now part of Accenture…