New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Here to Help–Enhance your B2B Data Transactions for FREE with VistaChain

If you have an existing EDI environment at your company, Highview would like to help by offering VistaChain FREE OF CHARGE through May 31, 2020. "When I founded Highview two years ago the one thing I refused to change from how I'd run my previous company was my commitment to serving customers first. I wanted to help them run their businesses better, under all circumstances, by delivering easy, affordable innovation," says Mike Kersels, founder and CEO of Highview. Marketing Technology News: Reputation.com Welcomes…

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

New ZoomInfo Powered by DiscoverOrg Platform Combines a Robust Suite of Software Tools with Advanced Machine Learning and Human Research to Enable Sales and Marketing Teams to Hit Their Growth Numbers DiscoverOrg announced that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. The new platform will be known as ZoomInfo powered by DiscoverOrg and combines the strengths and benefits of the DiscoverOrg platform with those of the ZoomInfo platform, which it acquired in February 2019.…

Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist

Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist data engineering and technology provider to the B2B media and information sector, for £22.4 million. For 186 years, Dods Group has been providing its customers with business-critical information and access to key decision-makers within the policy, politics and public sector arenas. This information helps them navigate the complex and ever-changing landscapes of UK and EU public…

Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers

Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, the global leader in marketing services, announces its highly engaged self-reported, first-party online and offline audience data is available through 180byTwo, the leader in B2B data solutions. 180bytwo’s eCHO B2B Technology Intent solution is powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI). This solution enables B2B…

Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist

Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist data engineering and technology provider to the B2B media and information sector, for £22.4 million. For 186 years, Dods Group has been providing its customers with business-critical information and access to key decision-makers within the policy, politics and public sector arenas. This information helps them navigate the complex and ever-changing landscapes of UK and EU public…

Netmedia Group Announces the Launch of Its B2B Data It Offer in Partnership With Weborama

Following the success of its Data-Driven B2B Digital Media offer dedicated to audience targeting of corporate decision-makers and managers, NetMedia Group, the leading B2B media group in Europe, has continued to innovate and has just launched its new Data-Driven offering aimed at IT and innovation actors for businesses. Expanded B2B Data offering with higher levels of performance Through its cutting-edge IT information portals (Silicon.fr and ITespresso.fr) and its specialized IT offering covering the major challenges…

The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Selling Simplified Group Inc. (SSG) is poised to unveil its Software-as-a-Service (SaaS) offering, Visionayr, at SiriusDecisions Summit in Austin, Texas, next week to offer B2B companies an innovative solution for data-driven marketing. Designed to consolidate the traditional martech stack, Visionayr combines marketing automation, content management, hosted interactive content experiences, user engagement monitoring and analytics all in one place. Integrated with SSG's proprietary global B2B database, the solution will…

Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across the digital ecosystem. “Three significant trends are driving the use of programmatic media buying by B2B marketers. They are the…

EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth

Co-Founder J.J. Kardwell to Become Executive Director as New CEO Santosh Sharan Joins Board of Directors EverString, the fastest-growing B2B data platform, announced that it has named Santosh Sharan as its new CEO. Sharan has also become a member of EverString's Board of Directors. Co-founder J.J. Kardwell will remain on the company's Board as an Executive Director and member of the executive team. "I am thrilled to have found such a qualified industry veteran to lead EverString as we continue to scale," said…

Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

Expanded Data Source Alongside Radius' CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including business data across 190 countries, five million corporate hierarchies, 80 additional business firmographics, and D-U-N-S numbers to fuel…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

ShareThis Announces New CEO and Doubles B2B Data Business

ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel YoY Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers the largest independent consumer interest-and-intent data for targeting and analytics continued its year-over-year growth for its expanded data business. In line with this growth, the company announces that data veteran Dana Hayes, Jr. is taking on the CEO role; current CEO Kurt Abrahamson is moving…

List Partners Acquires AAR Partners to Unify B2B Data Prospecting and Agency Search

Since Inception in 1980, AAR Partners Has Counseled More Than 1,500 Marketers over the Years and Are Proud to Say That AAR has Forged Partnerships That Impact Brand Valuation List Partners, leading B2B information services and consulting company specializing in the advertising space, has announced the acquisition of agency search consultancy, AAR Partners. Currently, AAR Partners specialized in “Creating smAARt Relationships Impacting ROI”. Since 1980, AAR Partners has counseled more than 1,500 marketers over the years…

Troparé Launches B2B Data Management Tool with Closed-Loop Mobile Prospecting Integrations

Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc, a thriving, privately held software development company, announced the launch of Troparé Studio, a completely self-service, closed-loop data management studio consisting of ten (10) powerful data solutions set to boost data-driven marketing and sales productivity and effectiveness.  Troparé Studio Designed specifically for non-technical B2B…

Leadspace Joins Radius Brand; Set to Disrupt B2B Data Intelligence Ecosystem

Radius and Leadspace, the Two Leaders in Data Intelligence for B2B Sales and Marketing Have Announced That They Are Joining Forces Under the Radius Brand In a mega-MarTech partnership news, Radius and Leadspace have announced that they are joining forces under the Radius brand. The two leaders in data intelligence for B2B sales and marketing would be better positioned to cater to Radius' 200+ marquee customers. The clientele includes American Express, Hewlett Packard Enterprise, Microsoft, and MetLife. Leadspace…

Narrative Adds Stirista to Its Data Streaming Platform to Help Marketers Better Target B2B Customers

Partnership Gives Marketers Access to Stirista’s Unique B2B Dataset of More Than 30 Million Professionals and More Than 22 Million Businesses via Narrative’s Data Streaming Platform To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry leading identity-driven mapping, segmentation and authoritative B2B data assets of Stirista into the Narrative data streaming platform. “Business contact data is more important than ever as…

Equifax Brings Enterprises New Business Data Insights with Introduction of B2bConnect

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…