Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint

Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with Leadspace’s unrivaled B2B company data.

“Our customers see incredible results by improving the quality and completeness of their data. Leadspace takes a unique source-and-channel-agnostic approach to unifying and activating B2B data that gives companies a single source of truth to power their go-to-market efforts. We’re excited to be able to offer a seamless connection to Microsoft Dynamics 365 Customer Insights, and help them improve their ability to target, segment, prioritize, and personalize experiences,” shares Leadspace CEO, Doug Bewsher.

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As customers demand more personalized and consistent experiences with brands across channels, companies are working hard to take control of all their data and keep up. Especially in B2B, where deals are bigger, take longer, and involve more stakeholders, go-to-market teams need deep, trustworthy data on companies to better understand them and have a full picture. With that more unified and complete understanding, organizations can better predict customers’ needs, get guidance on next best actions, and take advantage of the revenue opportunities that might otherwise be missed.

“Our customers need the best quality data to power their business processes. Our collaboration will make it easy and seamless to integrate Leadspace data and realize immediate value,” notes Satish Thomas, Director, Microsoft Business Applications.

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The Leadspace connection for “Company Data” will be available in preview beginning in June, 2020. Customers will be able to try it in Preview mode prior to general availability later this Summer.

Microsoft Dynamics 365 Customer Insights is a real-time, enterprise-grade customer data platform (CDP) that powers personalized experiences with a holistic view of customers and unmatched time to insight. Companies can gain a comprehensive view of customers by unifying data across the full range of sources. Native integration with Leadspace will help drive out-of-the-box insights and meaningful actions with quick-start templates and advanced analytics solutions.

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