Tags:

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor have announced a new partnership that enables brands to tap CCO's U.S. DOOH inventory via Broadsign's programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach,…

Broadsign and MobPro Form Partnership to Enable Programmatic Digital Out-Of-Home and Mobile Campaigns

Brands and Agencies Can Now Run Hyper-Targeted Location-Based Multichannel Campaigns via Broadsign’s Global Network of Screens and MobPro’s Mobile Expertise Broadsign, the leading digital out-of-home (DOOH) marketing platform, and MobPro, innovative mobile-first media agency, have integrated the Broadsign Reach supply-side platform (SSP) with MobPro’s demand-side platform (DSP) to enable integrated mobile and digital out-of-home campaigns to be purchased programmatically. In the partnership’s inaugural campaign, XITE,…

Brainshark’s Enhanced Readiness Scorecards Deepen the Connection Between Sales Enablement and Performance

Brainshark, Inc., the leading platform for data-driven sales enablement and readiness, announced exciting enhancements to its Readiness Scorecards solution, giving organizations a new, powerful way to track the progress and impact of their enablement programs. Readiness Scorecards provide companies with fast, unprecedented visibility into the learning progress of their sales reps and other client-facing teams. These insights make it simpler for teams to diagnose skills gaps quickly, and then close those gaps via…

MRM Commerce Achieves Magento Commerce Specialization

MRM Commerce, the e-commerce offering for MRM, a leading marketing agency that is part of McCann Worldgroup, has achieved Magento Commerce Specialization in the Americas region. To achieve this distinction, companies must demonstrate technical expertise, implementation proficiency, and customer success. Marketing Technology News: Mimecast Now Certified in the ServiceNow Store MRM Commerce, which became a Magento partner in 2008, has continually built its e-Commerce expertise credentials over the years. A former Magento…

Sinch AB (publ): Sinch Completes First Part of Acquisition of ACL Mobile

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announces that the first part of the acquisition of ACL Mobile Limited has been completed. On June 15, 2020, Sinch announced that the company had entered into a definitive agreement to acquire ACL Mobile in two stages, where the first stage encompasses the majority of the outstanding shares in ACL Mobile and a call option to acquire the remaining shares after December 1, 2020. Marketing Technology News: Mimecast Now Certified in the…

Equifax Announces Dorian Hare as Head of Corporate Investor Relations

Equifax Inc. has named Dorian Hare as Senior Vice President of Corporate Investor Relations, replacing Trevor Burns who takes the role of Senior Financial Officer for the Global Consumer Solutions (GCS) business unit. In this critical Investor Relations role, Hare will continue to serve as an extended member of the Equifax Senior Leadership Team. An established leader in corporate finance, Hare joins Equifax from Moody's, where he served as SVP of Investor Relations, providing and coordinating dialogue with Moody's…

Okta Deepens Japanese Operations, Welcomes First Country Manager

Okta, Inc., the leading independent provider of identity for the enterprise, announced its continued global expansion with the launch of a new office in Japan and the hiring of its first Japan Country Manager, Takashi Watanabe. With a base of customers and a growing local team, Okta is making a long term, strategic investment in the dynamic Japanese enterprise technology market. "Okta’s vision is to enable any organization to use any technology, and that global challenge is more important than ever in today’s remote…

Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-Featured Product Suite Offers Data-Driven Insights and Tools to Drive Efficiencies and Effectiveness in Producing, Testing, Analyzing and Managing Ad Creative at Scale Bidalgo, a leading provider of campaign management and ad creative management software and services, announced the launch of its Creative Center, a full-featured suite of tools designed to transform the way marketers create, measure, analyze and optimize their advertising creative. By combining data-driven insights with automated processes for…

AdQuick.com Launches Programmatic Software to Take the Risk and Uncertainty Out of Out-of-Home Advertising

With 48-hour Attribution Data, Digital Marketers Can Rapidly Adapt to the Changing COVID-19 Environment and Diversify Campaigns Across 500,000 Digital Screens AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to…

AdQuick.com Raises $6 Million in Series-A Funding to Build the Operating System of Out of Home (OOH) Advertising

Led by existing investor Initialized Capital, AdQuick will use funds to accelerate product development and hiring in its Los Angeles HQ to make OOH easy for everyone AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink. This new investment will fuel…

Verizon Media Expands Global DOOH Leadership Position With New Opportunities

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…

CleverTap Presents “Inspiring Women” Video Series

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

eComchain Announces New eCommerce Features around Blockchain and AI for 2020

In today’s crowded marketplace of eCommerce providers, exceeding customer’s expectations are crucial. The usual “nice to have” features have now become “must haves” and that is what eComchain has striven to provide to their customers in 2019; a complete out-of-the-box solution with no additional development required. Most customers today expect technology companies to also provide voice interfaces for their eCommerce storefronts as well as intelligent, personalized experience based on their past orders, search results, user…

FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content

FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. In making the announcement, Collins said, “With a reach of more than 200 million people each month across all of our platforms, FOX News Media provides advertisers a unique opportunity to reach a highly educated and loyal audience. We’re excited to partner with HEVĒ, offering our partners creative content to tell the…

Cardknox Announces Integration with the Pax S920 Wireless Terminal

This New Integration Enables Businesses to Accept Contactless, EMV Quick Chip, and Magstripe Customer Payments on the Go While Benefiting From Cardknox's Rate Optimization Technology and Robust Reporting The Cardknox omnichannel payment gateway has completed its certification with the Pax S920, bringing merchants a wireless payment processing solution featuring sleek and customer-friendly hardware, competitive rates, and powerful Cardknox reporting to streamline business management. The Cardknox gateway is a flexible…

Over Eight Billion OmniCoins Were Intentionally Destroyed to Benefit Users

OmniBazaar, Inc. and OmniCoin Foundation Company jointly announced that 84% of all issued OmniCoins were intentionally destroyed ("burned") on 25 December as a surprise holiday gift to OmniCoin holders and users. OmniCoins are the native cryptocurrency of the OmniBazaar peer-to-peer e-commerce marketplace. The destroyed tokens were issued at the creation of the OmniCoin blockchain in October 2018. They were issued to OmniCoin Foundation Company to be sold in token sale events (such as an ICO or IEO) to raise money for…