Eyecarrot Innovations Corp to Acquire Connectme Lead Monetization SAAS

Eyecarrot Innovations Corp., announced that it has entered into a share purchase agreement dated February 10th, 2020 providing for the acquisition of ConnectMe Solution indirectly through the acquisition of Call Connect Me Inc. from its security holders. ConnectMe is a lead delivery and monetization Software As A Service (SAAS) solution developed by venture capitalist Raed Masri. The software-based sales solution will enable the company to boost its revenues while reducing sales operation costs as it drives the…

Give Your Customer a Carrot: IdeaCarrot Launches the Next Generation in Customer Experience Management (CXM)

In a market swamped with limitless choice, it's no longer enough for a company to rely on USPs or brand recognition. A company must sell an experience. Despite the mounting evidence that CX done well can deliver tangible results, many companies still aren't getting it. With the March 2019 launch of IdeaCarrot's new web-based CXM platform, business will at last have access to the tools needed to gain true Voice of Customer (VoC) data, and deliver outstanding customer experiences, and do so simply. "The launch of…

How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

Just Salad Partners Exclusively with Grubhub to Launch Virtual Health Tribes Restaurant

The healthy fast casual concept is catering to the diverse dietary preferences of its guests Just Salad, the NYC-based fast casual concept that cultivates healthier lifestyles by serving real food at an affordable price, is exclusively partnering with Grubhub, the nation's leading online and mobile food-ordering and delivery marketplace, to launch a new virtual restaurant, Health Tribes™. The digital-only concept features a variety of diet-specific recipes that will be available exclusively on Grubhub and…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

How to Do Keyword Research in 5 Steps

The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost in the crowd online. The approach to Marketing as a real estate agent is nuanced given their very specific, local target. When it comes to launching a pay-per-click (PPC) campaign, the real estate space is unique. Since the target customer is very specific, keywords must be specific too, and this requires research. Keyword research can be complicated and confusing, but the reality is, it needs to be…

ADARA Appoints MWWPR as AOR Across EMEA

Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence  ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets. Solidifying ADARA as the world's leading travel…

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…

Viacom and T-Mobile Reach Major Content Deal

Companies to Build Disruptive Mobile TV Options T-Mobile and Viacom Inc. announced that the companies have entered into a significant content distribution agreement. Under terms of the deal, Viacom’s portfolio of leading brands — including MTV, Nickelodeon, Comedy Central, BET, Paramount and more — will play a key role in T-Mobile’s delivery of compelling new mobile video services to consumers later this year. The deal enables the Un-carrier to bring together live linear feeds of Viacom channels as well as a broad range…

Genesys Returns to Toronto for 7th Annual Tech and Customer Experience Summit

Join Innovative Industry Leaders to Discuss the Impact of Artificial Intelligence on the Rapidly Evolving Future of the Customer Journey Genesys, the global leader in omnichannel customer experience and contact center solutions, invites Greater Toronto Area tech enthusiasts, students, developers, product managers, UI/UX designers and customer experience experts to attend the seventh annual Toronto Tech Summit. Taking place Friday, May 24, the event brings together Canada's most forward-thinking leaders to discuss the…

Miller Heiman Group Launches Sales Analytics Platform Linked to Major Methodology Update

Scout by Miller Heiman Group, Powered by the New Strategic Selling with Perspective Methodology, Helps Sellers "See the Move That Moves the Deal" Miller Heiman Group launched a new sales analytics platform that combines the company's iconic Strategic Selling methodology with powerful technology to recommend the next steps sellers should take to close a deal. Scout by Miller Heiman Group, powered by the Strategic Selling with Perspective sales methodology, leverages data and analytics to predict which seller actions…

Clutch Names 500 Leading B2B Service Providers in Poland and Ukraine

The 500 Companies Featured in This Report Were Evaluated Based on Client Feedback, Work Quality, Services Offered, and Market Presence. B2B ratings and reviews company Clutch published its annual report recognizing the top-performing companies in Poland and Ukraine. A variety of industry segments were featured in the report, including marketing, design, development, and IT services. The following companies were identified based on client reviews, work quality, services offered, and market presence. Top B2B Companies in…

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & Others to Collaborate on Innovative Products and Services for The Good Life Sustainable Brands recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

Instapage Announces Support for AMP Landing Pages

Marketers and advertisers can create AMP landing pages directly from the Instapage platform Instapage, the post-click optimization platform for advertisers, is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the Instapage platform. AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a…