Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts. “Customer data is the new currency for any serious digital-first…

Amperity-Powered Data Foundation Brings Trust & Accessibility to Customer Data MGM Resorts has deployed Amperity's leading enterprise Customer Data Platform to power first-party identity resolution and provide access to data and insights that were previously unavailable, opening up new ways to personalize their customer experience. MGM partnered with Amperity as a foundational part of their five-year digital transformation plan, replacing older systems where customer data took days to access and was often…

Amperity announced that Tapestry, a leading New York-based house of modern luxury accessories and lifestyle brands including Coach, Kate Spade, and Stuart Weitzman, is deploying its Enterprise Customer Data Platform to drive better personalization and customer experiences. Tapestry will leverage Amperity's AmpID, Amp360, AmpIQ products to generate comprehensive customer profiles that will serve as the basis for rich predictive analytics and improve every interaction with its customers. "Key principles of Tapestry's…

Zeta, a data-driven marketing technology company, announced the launch of CDP+, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience. CDP+ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy. As a result, CDP+ is able to obtain an accurate, actionable view of every single customer in its network, allowing marketers to achieve…

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control…

Leadspace, the leading B2B customer data platform provider, announced details of its Summer 2020 product release. As companies focus on their data strategy for account mastering and ABM programs, Leadspace has worked to provide increased enterprise-scale and flexibility across its platform. Highlights include the addition of Equifax commercial data, the creation of direct connectors to advertising platforms, and expanded intent data capabilities. Integration of Equifax commercial data further bolsters Leadspace’s offerings…

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report. Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic…

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

Linden Lab improves marketing ROI by 300% using personalization features from Arm Treasure Data CDP Arm Treasure Data CDP enables Anheuser-Busch InBev to build detailed customer profiles to increase marketing conversion New orchestration tools, security and admin features and 20 new integrations Arm Treasure Data introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab® and Anheuser-Busch InBev (AB InBev), to navigate the increasing…

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

According to Winterberry Group's Analysis, the Capabilities of BlueVenn's CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), released a report by Winterberry Group finding BlueVenn's CDP's capabilities are industry leading. The report, "Customer Data Platform benchmark," analyzes the core and adjacent capabilities of CDPs, as well as providing…

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain biking…

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain…

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CDP Institute Vendor Comparison Report. The Customer Data Platform Institute is a vendor-neutral organization dedicated to…

Almost every CMO has equivocally agreed that MARTECH's future is tightly intertwined with CDPs and Customer Experience platforms. Today, it's Adobe's turn to announce their CX + CDP plan. Adobe Experience Platform announced new innovations to deliver great customer experiences at scale, with the power of Adobe Experience Platform, the industry’s first open and extensible platform for Customer Experience Management (CXM). Innovations include industry-first data governance capabilities, general availability of Adobe’s…