$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and …
How to Make the Most of Your CDP
There is no denying that customer data platforms (CDPs) are increasingly popular among more and more companies. In fact, recent …
Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams
Drummers call it “the groove.” Developers go into “hack mode.” Financial traders say they’re “in the pipe.” Positive psychologist Mihaly …
Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018
Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data …
Tealium Continues to Lead in CDP Buyer’s Landscape
The Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in “Integrated Customer View Completeness” and Cumulatively Across Vendors Tealium – the …
Celebrus Advances CDP Leadership Further With New Product Features
Latest Update Consolidates Celebrus as Enterprise CDP of Choice for Banking and Insurance Sectors D4t4 Solutions Plc has announced general …
You Can’t Spell Digital Transformation Without CDP
The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so …
RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report
Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured …
Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP
Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing …
Second Measure Closes $20 Million Series A Funding Co-Led by Bessemer and Goldman Sachs
Second Measure, a technology company that analyzes billions of everyday purchases to answer real-time questions about consumer behavior, announced it …
The Asian Financial Services Industry Needs a Customer Data Platform
Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
Prediction Series 2019: Interview with Marty Greenlow, CEO, Ensighten
Tell us about your role at Ensighten and how you started there. Before Ensighten, I spent 15 years with Spectrum …
The Future of Customer Experience, and What 2019 Has in Store
Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Mapp Becomes A Digital Marketing Platform For Marketing Rebels
Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, …
Interview with Megan J. Browning Kvamme, CEO, FactGem
"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." …
Interview with Erik Archer Smith, Account-Based Marketing, Arm Treasure Data
"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for …
Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto
How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based …