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At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the Enterprise

Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control…

Leadspace Expands Capabilities of its Leading B2B CDP with Summer ‘20 Product Release

Leadspace, the leading B2B customer data platform provider, announced details of its Summer 2020 product release. As companies focus on their data strategy for account mastering and ABM programs, Leadspace has worked to provide increased enterprise-scale and flexibility across its platform. Highlights include the addition of Equifax commercial data, the creation of direct connectors to advertising platforms, and expanded intent data capabilities. Integration of Equifax commercial data further bolsters Leadspace’s offerings…

Amperity’s CDP to Fuel Customer Personalization Capabilities for Kroger

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

BlueConic Recognized as a Major CDP Vendor by Quadrant Knowledge Solutions

BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report. Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic…

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

Arm Treasure Data Launches New CDP Capabilities and Unlocks Value for Customers

Linden Lab improves marketing ROI by 300% using personalization features from Arm Treasure Data CDP Arm Treasure Data CDP enables Anheuser-Busch InBev to build detailed customer profiles to increase marketing conversion New orchestration tools, security and admin features and 20 new integrations Arm Treasure Data introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab® and Anheuser-Busch InBev (AB InBev), to navigate the increasing…

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

BlueVenn’s Customer Data Platform (CDP) Capabilities Surpass Industry Benchmarks

According to Winterberry Group's Analysis, the Capabilities of BlueVenn's CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), released a report by Winterberry Group finding BlueVenn's CDP's capabilities are industry leading. The report, "Customer Data Platform benchmark," analyzes the core and adjacent capabilities of CDPs, as well as providing…

Tamarack Resort Chooses Ascent360 CDP To Accelerate Marketing Outreach

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain biking…

Tamarack Resort Chooses Ascent360 CDP To Accelerate Marketing Outreach

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain…

RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CDP Institute Vendor Comparison Report. The Customer Data Platform Institute is a vendor-neutral organization dedicated to…

Adobe Experience Platform Brings a Real-Time CDP; Launches Context-Based Journey Orchestration

Almost every CMO has equivocally agreed that MARTECH's future is tightly intertwined with CDPs and Customer Experience platforms. Today, it's Adobe's turn to announce their CX + CDP plan. Adobe Experience Platform announced new innovations to deliver great customer experiences at scale, with the power of Adobe Experience Platform, the industry’s first open and extensible platform for Customer Experience Management (CXM). Innovations include industry-first data governance capabilities, general availability of Adobe’s…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest

Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for the ultimate Omnichannel experience. Sounds like the promised land, and now there are a multitude of vendors selling “all flavors of CDP.” In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the…

Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

New Awards Program Celebrates People and Technology That Create Relevant, Personalized Experiences - with Evergage Being the Only Vendor to Scoop up Multiple Awards Evergage, The 1-to-1 Platform company, announced it has earned two honors in the inaugural Rele Awards: "Customer Data Platform (CDP) of the Year" and "Personalization Tech Solution of the Year." Recognized for helping companies increase engagement, loyalty and conversions, Evergage was the only technology provider to win multiple awards in the program. The…

CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…