RudderStack Announces $21M Series A and Delivers first CDP for Developers – RSDX

Investment to expand world-class team, technology and infrastructure RudderStack, the customer data platform (CDP) for developers, announced today that it has raised $21 million in Series A funding led by Kleiner Perkins. RuderStack will use the funds to continue to build its technology platform and infrastructure to provide developers with the open, flexible tools they need to build customer data infrastructure. Marketing Technology News: MarTech Interview with David Greenberg, CMO at Act-On  "Even though we live…

New Independent Study Commissioned by Epsilon, Adobe and Publicis Groupe Examines Marketers’ Priorities and Challenges in Enabling…

Study provides marketers in APAC and Middle East guidance on how to design a comprehensive CDP strategy Epsilon, Adobe and Publicis Groupe today released the findings of a commissioned study that examines marketers' priorities and challenges in enabling customer data platforms (CDPs) and the broader data value chain, and to understand the current approach, mindset, and existing data practices. The study, conducted by Forrester Consulting, surveyed 250 decision-makers ranging from senior managers to C-level executives across…

Terragon Customer Data Platform (CDP) Verified as a RealCDP and Now Equipped With Facebook Solution

Africa’s leading data and marketing technology company, Terragon, has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a RealCDPTM. This makes Terragon the first and only African CDP company in its directory. This was made known recently in an announcement by the CDP Institute after a rigorous audit and demo assessment of Terragon’s Customer Data Platform (CDP) - its key functionalities and user interface. David Raab, the…

NAVEX Global And CDP North America Team To Propel High-Quality Environmental Disclosure Reporting

NAVEX Global, the leader in integrated risk and compliance management software, today announced it has established an agreement with CDP North America (formerly, the Carbon Disclosure Project) to collaborate on advancing and simplifying environmental risk management and disclosure reporting. NAVEX Global customers will benefit from standards that bring transparency, accountability and efficiency to markets around the world. Marketing Technology News: DistroTV Diversifies Content to Cater to Growing Audience with New…

Celebrus CDP Launches 1st Party Identity Graph and Profile Builder Capabilities

D4t4 Solutions Plc, the AIM-listed data solutions provider, has launched ground-breaking new features for its Celebrus CDP, which delivers unrivalled identity capabilities to the marketplace. It is the world’s only 1st party real-time Identity Graph as well as a Profile Builder, which furthers the “collect once, use many” mantra of the Celebrus CDP and enables the efficient activation of customer data in downstream applications. Both features have been designed specifically to overcome immediate and inhibiting identity…

New Partnership Between Amperity CDP and Persado Signals Acceleration of the Next Era of Personalization for Data-Driven Brands

Integration combines first-party data with scalable AI-content and decisioning to help marketers make every customer interaction count Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced that it is partnering with Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, to enable hyper-personalization at scale for brands and marketers. This partnership empowers marketers to better identify their ideal…

Adobe Announces Industry’s First CDP Architected For First-Party Data

Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. Marketing Technology News: MarTech Alliance Learning Membership “With first-party data rising in…

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

Customer Data Professionals Alliance (CDPa) Releases Customer-Centricity Maturity Assessment, A Powerful Tool For Business Leaders To…

The Customer Data Professional Alliance (CDPa), the leading center of excellence for customer data professionals, today announced the release of the Customer-Centricity Maturity Assessment, a comprehensive guide for establishing where an organization stands in its adoption of best practices for customer-centric strategy and data-driven growth. This assessment is the first installment of the CDPa's "Getting Your Customer-Centric Transformation Started" Playbook, which will soon include guides for mapping opportunities and…

Acquia CDP Provides Data-Driven Customer Insights for J.Crew

International omnichannel retailer targets customers with hyper-relevant content, drives demand, and maximizes data accuracy Digital experience company Acquia today announced that J.Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. Read More: With New SVP Of Sales, Ushur Adds Sixth Senior Leader In Six Months “We’re thrilled that one of the most iconic global retail…

European Wax Center Deploys Amperity’s Enterprise CDP To Unify Data Across Its Growing US Franchises

Amperity, the #1 enterprise customer data platform for consumer brands, today announced that European Wax Center, a leading personal care franchise brand that offers expert wax services from certified specialists, has deployed its enterprise CDP to continue their quest to create an accurate and comprehensive view of their customers across its 800+ independently owned and operated franchises. This new data foundation will benefit stakeholders across the entirety of EWC's enterprise, giving teams the information they need for…

Global Automotive Leader Servco Increases Customer-Centricity with Amperity’s CDP Integrating Data Across Their Enterprise To Power…

Amperity helped Servco increase conversion on leads generated by 62%. Amperity, the #1 enterprise customer data platform for consumer brands, today announced Servco Pacific Inc. (Servco), a leader in automotive products & services, has deployed Amperity to connect silo'd customer data across its businesses, create highly accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust. With Amperity, Servco now brings teams together across its entire…

Twilio Segment Releases 2021 CDP Report, A Look at How Pandemic-Driven Digital Acceleration Ushered the Industry into a New Era

Report finds that companies have significantly invested in building out their tech stacks to accelerate digitization and adapt to a multi-channel customer journey By the end of 2020, Segment processed more than 1 trillion API calls per month, an increase of 575 billion since December 2019 Twilio Segment, the world’s leading customer data platform (CDP), published The Customer Data Platform Report 2021. The second annual report, which reflects the findings of anonymized platform usage data from Segment’s thousands of…

BlueConic and Nagarro Partner to Deliver Transformational Value to Enterprise CDP Adopters

Strategic Integration Partnership Ensures Customers Get Immediate Value and Utility from Their Investment in BlueConic BlueConic, the world’s leading pure-play customer data platform (CDP), and Nagarro, a global leader in digital engineering and technology solutions, announced a strategic partnership to help enterprise organizations deploy BlueConic with rapid time-to-value and for maximal, long-term impact of the platform. Nagarro’s deep expertise in BlueConic’s technology, combined with the implementation and utilization…

Bridg Adds Infutor Consumer Identity Data to its Enterprise Brick-and-Mortar-Focused CDP

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Bridg Adds Infutor Consumer Identity Data to its Enterprise Brick-and-Mortar-Focused CDP

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Twilio Segment Highlights Future of CDP Industry in New Report

Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts. “Customer data is the new currency for any serious digital-first…

MGM Resorts Builds Customer 360 with Amperity’s CDP to Redefine Customer Experience and Marketing

Amperity-Powered Data Foundation Brings Trust & Accessibility to Customer Data MGM Resorts has deployed Amperity's leading enterprise Customer Data Platform to power first-party identity resolution and provide access to data and insights that were previously unavailable, opening up new ways to personalize their customer experience. MGM partnered with Amperity as a foundational part of their five-year digital transformation plan, replacing older systems where customer data took days to access and was often…

Tapestry Selects Amperity’s Enterprise CDP

Amperity announced that Tapestry, a leading New York-based house of modern luxury accessories and lifestyle brands including Coach, Kate Spade, and Stuart Weitzman, is deploying its Enterprise Customer Data Platform to drive better personalization and customer experiences. Tapestry will leverage Amperity's AmpID, Amp360, AmpIQ products to generate comprehensive customer profiles that will serve as the basis for rich predictive analytics and improve every interaction with its customers. "Key principles of Tapestry's…

Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated Customer Experience

Zeta, a data-driven marketing technology company, announced the launch of CDP+, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience. CDP+ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy. As a result, CDP+ is able to obtain an accurate, actionable view of every single customer in its network, allowing marketers to achieve…