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Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

TechBytes with Steve Zisk, Product Marketing Manager at Redpoint

Tell us about your role/team you handle at Redpoint. What inspired you to join the company? My team at Redpoint handles Product Marketing, which means we get to translate the complexities of a feature-rich, broad, and deep engagement hub to buyers, users, and gatekeepers. That kind of “technical evangelism” was one part of what drew me to Redpoint, and the other part is the people. The passion, depth of experience, and focus on client success in every part of our organization is a great reason to come to work… even…

Hootsuite Welcomes MarTech Industry Veteran as New SVP of Product

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

TechBytes with Darren Hitchcock, General Manager, UKI & Nordics at Magnolia

Hi Darren, please tell us about your role and the team/technology at Magnolia. I am the General Manager of UKI & Nordics. Magnolia CMS is the leading ‘headless with no limits’ CMS for today's changing architectural demands. As more and more retailers look to headless architecture, triggered by a need for agile working practices, the additional notion of better information architecture has arisen. Magnolia doesn’t limit the IT team’s need for agile front-end processes or the Marketing team’s need for greater…

Teradata Announces General Availability of Vantage Customer Experience

Partners with Celebrus to Deliver Personalized Experiences Across All Customer Interactions to Drive Incremental Revenue and Lower the Cost-to-Serve Teradata, the cloud data and analytics company, announced that Vantage Customer Experience (CX) is now generally commercially available. Vantage CX helps brands deliver relevant, personalized experiences in real time, across all customer interactions and touch points. By partnering with Celebrus and integrating real-time interaction data into Vantage CX, Teradata customers…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

RPA Leaders Kryon and Everest Group Meet Online to Discuss Automation in the New Normal

"Conversations with Kryon" series episode explores the crucial role of automation in today's turbulent business operations landscape Kryon, the leading full-cycle automation solution provider known for its customer-centric approach to robotic process automation (RPA) and process discovery, announces a webinar featuring research firm Everest Group. The discussion entitled "The Critical Role of Automation in Today's New Normal" is a part of Kryon's ongoing "Conversations with Kryon" series. This interactive Q&A session…

Audiens Bolsters Its Innovative Customer Data Platform with $8 Million Strategic Investment from Tech Giant NHN

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

TechBytes with Michael Sentonas, CTO at CrowdStrike

Hi Mike, COVID is a wrecker. How has it impacted your business? 70% of CrowdStrike’s workforce is remote during normal times so we are not skipping a beat. We were purpose-built to be remote-first from the beginning, over eight years ago, so all systems and tools are in place to support remote work running smoothly at scale. However, that’s definitely not been the case with every business. As organizations have been forced to have employees work remotely in order to avoid spreading COVID-19, significant cybersecurity…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Amperity Releases COVID-19 Retail Monitor

Interactive Online Dashboard Dynamically Tracks Retail Industry Changes Amperity, the first AI-powered Customer Data Platform (CDP), debuted the COVID-19 Retail Monitor, an interactive tracking and benchmarking tool covering the impact of the pandemic on the retail industry. The COVID-19 Retail Monitor is an online tool for business leaders, journalists, and analysts, and will be regularly updated with current data on an ongoing basis. The COVID-19 Retail Monitor allows users to assess the North American retail…

VSO Selects BlueVenn to Help Optimise Its Database and Automate Campaigns to Support Its Mission

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved targeting of supporters to maximise revenue and donations. Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise Kath…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…