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Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database. CDPFinder templates and vendor information to help buyers find the right CDP for their needs "The CDP industry faces two challenges," said CDP Institute Founder David Raab.  "First, many firms offering a CDP or CDP alternative…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

Analyst Study Reveals Celebrus Enterprise CDP Helped Generate Millions in Profits for a Leading European Bank

$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and commissioned by Celebrus, the Enterprise Customer Data Platform (CDP) from D4t4 Solutions, in partnership with Dell EMC, the provider of industry-leading converged infrastructure, servers, storage and cybersecurity technologies, quantifies the benefits gained by one of Celebrus’ many banking clients. The study determines that the Total Economic Impact of the Celebrus CDP amounts to more…

How to Make the Most of Your CDP

There is no denying that customer data platforms (CDPs) are increasingly popular among more and more companies. In fact, recent research anticipates the CDP industry will reach $3.3 billion by 2023. Brands are turning to CDPs because of the increased demand for omnichannel customer experiences and availability of real-time data. A CDP is an effective way to gain visibility into a customer’s path to purchase through an always-on, always-updating golden record of all users across all touchpoints. Brands who deploy a CDP can…

Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams

Drummers call it "the groove." Developers go into "hack mode." Financial traders say they're "in the pipe." Positive psychologist Mihaly Csikszentmihalyi devoted his life to studying this hyper-focused, hyper-productive state, which he dubbed "flow." According to Csikszentmihalyi, flow is that pleasurable, even blissful, state in which you have an energized sense of focus and are fully immersed in the activity at hand. Employers have good reasons for helping promote this state in their employees. In a multi-year study,…

Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018

Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data platform and customer engagement technology,  announced that the company has been named the leading Customer Data Platform (CDP) vendor across several product categories in The Relevancy Group’s latest report, The Relevancy Ring – CDP Buyer’s Guide 2018. The Relevancy Group measured client satisfaction across 10 categories, where RedPoint Global received more Client Satisfaction Awards than…

Tealium Continues to Lead in CDP Buyer’s Landscape

T­he Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in "Integrated Customer View Completeness" and Cumulatively Across Vendors  Tealium – the leader in real-time customer data orchestration solutions – has been recognized as the highest-rated vendor by The Relevancy Group for its innovative Customer Data Platform (CDP), outperforming five competitors across measures of client satisfaction, and achieving two gold and two silver awards. Tealium outperformed its competition in  T­­he Relevancy Ring CDP Buyer’s…

Celebrus Advances CDP Leadership Further With New Product Features

Latest Update Consolidates Celebrus as Enterprise CDP of Choice for Banking and Insurance Sectors D4t4 Solutions Plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). Continuing its commitment to creating the industry’s most advanced unified system for customer data, Version 8 Update 19 delivers a host of new features that broaden the appeal of Celebrus to enterprises focused on deepening customer engagement. Adobe Experience Cloud integration for optimizing…

You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report

Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured by the CDP Institute RedPoint Global, a top provider of customer data platform and customer engagement technology, announced that it has been positioned as the most comprehensive customer data platform in the CDP Institute Vendor Comparison Report. The Customer Data Platform (CDP) Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Their CDP Vendor…

Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP

Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing Automation Selligent has announced that the company is relaunching itself as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard in B2C marketing automation as the world’s most advanced natively integrated marketing platform - built on a single code base and featuring a flexible Data Architecture, Artificial Intelligence, and a Customer Data Platform (CDP).…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

iObeya Continues to Push the Limits of Visual Management

iObeya, the leader in Digital Visual Management, has announced the successful release of a new version of its software. Highlighted by the current social context and the need for business continuity in large organizations, iObeya helps organizations to uphold their Lean and Agile events and rituals in a remote work environment to increase efficiency and thrive. Already leading in the four pillars of Visual Management: Lean Enterprise, Industry 4.0, Agile@Scale and Digital Workplace, this new version of iObeya reinforces…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Exponea Named a Gartner “Cool Vendor” in Multichannel Marketing

Leading Analyst Firm Research Designed to Highlight Interesting, New and Innovative Vendors, Products and Services Exponea, the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named a multichannel marketing "Cool Vendor" by Gartner. The Cool Vendor research is designed to highlight interesting, new, and innovative vendors, products and services. The April 2020 report stated "Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences…

Amperity Releases Retail Monitor Research Report Documenting Changes Since Onset of Coronavirus Pandemic

Insights Derived from Anonymized Data Across 100 North American Retailers Amperity, the first AI-powered Customer Data Platform (CDP), has debuted the first in a series of regular research reports based on data from the Retail Monitor, an online a benchmarking tool containing anonymized data from over 100 North American retail brands. The Retail Monitor was designed for business leaders, journalists, and analysts, and will be regularly updated with data and insights on an ongoing basis. Amperity's Retail Monitor allows…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…