MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

Simon Data Triples Enterprise Client Count, Grows Talent by 75%, and Unveils New Brand Identity

Strong Customer ROI, Investments into Data Infrastructure, New Funding, and Strategic Senior Hires Fuel Company’s Ability to Power the Next Generation of Meaningful Customer Experiences Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C. Simon Data triples enterprise client count, grows talent by 75%, unveils new brand identity #CDP #CX “It’s a…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown Customers To help organizations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organizations to provide personalized and contextual experiences across…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

APAC Business Process Outsourcing Market Set to Grow at Cagr of 10% Between 2018 and 2023, Says GlobalData

Asia-Pacific (APAC) continues to be a vibrant market for business process outsourcing (BPO) space, owing to the increasing number of contact centers in the region. Against this backdrop, the overall BPO market in the region is estimated to grow at a compound annual growth rate (CAGR) of 10% between 2018 and 2023 to reach US$120.4bn, says GlobalData, a leading data and analytics company. Marketing Technology News: TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning…

Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend. In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher--22%, translating into US$79.82 billion. Needless to say, all eyes are on the digital sphere. Yet, rising digital ad spend doesn't automatically equate higher sales volume. According to an…

Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer. Simon Data appoints CPO Doina Harris to accelerate customer data platform innovation #newhire #womenintech #STEM Harris previously spent 4 years at AppNexus (now…

MarTech Interview with Jean-Simon Venne, CTO at BrainBox AI

"Developing and running a sophisticated Machine Learning model and handling a number of data points in real-time requires immense computational power" How has your journey been through HVAC technology? What made you found BrainBox AI? My journey into HVAC technology began while working on energy efficiency projects throughout North America and Europe. During this stage of my life, I dealt with technology in a plethora of buildings. These were buildings of different sizes and purpose, anything from hotels all the way to…

Ascent360 To Accelerate MagicalButter Marketing Strategy

CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit primarily for making cannabis-infused butter, oils and tinctures. With the global legal…

Evergage Names Meera Murthy Chief Strategy Officer and Matt Thompson VP of Partnerships

Appointments Come as Personalization and CDP Market Leader Continues Strong Growth and Momentum Across Industries Evergage, The 1-to-1 Platform company, announced that Meera Murthy has been promoted to chief strategy officer – responsible for helping clients and prospects design, develop and execute their personalization and customer data platform (CDP) strategies. Evergage's Matt Thompson has also been promoted to vice president of partnerships – leading and managing relationships and go-to-market strategies with…

Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs). CMOs can expect better MarTech tools to manage their Salesforce data by the time Dreamforce 2019 concludes tomorrow. One of the many CMO-friendly updates is Optimizely's latest Product launch on the AppExchange. It's called the Optimizely for…

Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan

Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a strategic partnership with Mitsui & Co. (“Mitsui” head office: Chiyoda-ku, Tokyo; President & CEO: Tatsuo Yasunaga) to bring Factual’s location data-based offerings to Japan. Mitsui, which has also made a strategic investment in Factual, will assist with the integration of Factual data into local programmatic ad buying, social and publisher platforms, and will also drive…