Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising

New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and in-store visits from households which have been served OTT/CTV ads. Advertisers can now measure the effectiveness of OTT/CTV advertisements delivered on both large and small screens, and attribute…

Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory

Growth of Simpli.fi's Programmatic OTT/CTV Business is Driven by Company's Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV and display advertising, announced that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi's differentiated and scalable OTT/CTV offerings, which include addressable, behavioral and…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse Effectv, the advertising sales division of Comcast Cable, announced the launch of Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through…

Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad…

Impact of CTV's Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridge, and specifically its proprietary video ad server, the report highlights the…

Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going…

Impact of CTV's surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridgeTM, and specifically its proprietary video ad server, the report highlights the…

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform Powered by AWS Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and advertising solutions for online businesses, announced the launch of its new data platform powered by Amazon Web Services (AWS). The platform has been successfully integrated…

Mobile Streaming Enters the Mainstream, Opening Massive Market Opportunities For Advertising, According to a Report by Adjust

New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content amid social distancing Over The Top (OTT) streaming has exploded as consumers seek out on-demand entertainment more than ever before, according to a new report released by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84% of consumers across…

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 Apps Have app-ads.txt

80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate) Pixalate, a global ad fraud intelligence and marketing compliance platform, released the industry's first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel…

Pixability Announces Appointment of YouTube and Video Advertising Expert Brian Atwood as Chief Revenue Officer

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood will work to…

Advertising Landscape 2021: Technologies And Channels That Will Shape The Industry

Marketers and media owners should forget about the word stability once and for all. We are entering a period of constant flux, where the introduction of new technology, new government regulations, or policy changes by walled gardens can radically reshape the market in a matter of months. All digital advertising players should be agile, on the lookout for emerging trends, and building sustainable data and audience strategies that can survive any storm. Further, I will lay out the main challenges and the main areas for…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from All Things Comedy, Magnite, Sinclair, BidMind, to Nielsen. All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has…