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User-Generated Content on Instagram More Likely to Influence Consumers

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Nielsen Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced a joint effort to help Walmart suppliers optimize their content on Walmart.com. As SKU Ninja + WhyteSpyder joins Nielsen's Connect Partner Network, this strengthened relationship will deliver a powerful new solution for companies to enhance item discoverability, search rankings, content and sales withi data analyticsn Walmart's online ecosystem. Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital…

OpenText Extends Content Services Technology for Microsoft Teams

World's fastest-growing collaboration tool adds OpenText information governance, secure collaboration at scale, and content management OpenText announced the availability of its market leading Content Services technology for Microsoft Teams. This new integration enables use of OpenText Content Services for information governance and control. As organizations adapt to the current global crisis, Content Services technologies allow remote workers to collaborate securely and productively. OpenText Content Services connects…

Ampverse and POPS Worldwide Collaborate to Create Video Gaming Content Series

The partnership sees Ampverse developing original content for POPS digital media platform Video game entertainment company Ampverse, and digital entertainment network POPS Worldwide have entered a partnership to develop an original video game content series to be broadcast on the POPS over-the-top (OTT) video platform. The video game content series consists of 50 original videos, and will feature Ampverse’s esports team, Bacon Time, one of the largest esports teams in Southeast Asia. The series follows Bacon Time’s…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

Mediafly Launches Content Hub to Dynamically Personalize Sales Content Experience Across Entire Buyer’s Journey

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

Wave.video Presents a New Technology for Instant Video Content Updates

The new technology, based on the integration of advanced online editor and cloud-based video hosting service, allows making changes to the videos that have been already published on websites. In 2020 Wave.video makes a major pivot and turns from an online video editor into a comprehensive video marketing suite that includes instruments for video making, repurposing for multiple channels, video hosting, content management, online collaboration, and video analytics. The new technology makes Wave.video a unique solution…

Peacock Strikes Content Licensing Agreement with ViacomCBS

Expands Library Catalog with Ray Donovan, The Affair, Charmed, Undercover Boss, The Game, Everybody Hates Chris and Real Husbands of Hollywood Paramount Movies to Stream on Peacock Include The Godfather Trilogy, American Beauty, Catch Me If You Can, Old School and Seabiscuit Content will also continue to be available on ViacomCBS platforms Peacock, NBCUniversal's new streaming service,  announced an agreement to license popular Paramount movies and TV shows from the ViacomCBS library. Hit series including Ray Donovan, …

TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

Taiwan's immersive content has emerged as an international powerhouse and featured in the 2020 Cannes XR program keynote forum, "How to Build an Ecosystem for XR? Taiwan as an example" along with the Taiwan Creative Content Agency (TAICCA). Due to the pandemic, the forum was held online at the official site of Cannes Marche du Film on June 25 from 21:00 to 22:00 GMT+2. The president of TAICCA, Lolita Ching-Fang HU, who is also the chairperson of the Immersive Content Grant international jury panel, moderated the forum.…

MerlinOne Releases MerlinXpress: The DAM Designed for Small Teams With Big Content Goals

MerlinOne, Inc., a leading provider of digital asset management (DAM) solutions announces the release of their new product MerlinXpress. MerlinXpress offers a streamlined UI and an assortment of tools designed to solve challenges in content management for small teams. MerlinOne, a leading provider of digital asset management (DAM) solutions for business, is pleased to announce the release of MerlinXpress, the company’s new digital asset management product offering. MerlinXpress is a powerful DAM designed for small teams…

Groupon Selects TransPerfect To Help Manage Its Multilingual Content

TransPerfect, the world's largest provider of language and technology solutions for global business, announced that it has been chosen by global experiences marketplace Groupon for translation management technology. Groupon will use TransPerfect's GlobalLink platform to manage internal and customer-facing multilingual content, increasing the productivity and efficiency of the company's in-house linguistic resources by giving them all of the tools they need to track and manage the entire translation process. Groupon chose…

VidOps Launches Virtual Content Creation Platform to Support Gig Economy

Since lockdown, the team has seen a 66% increase in animation projects London based start-up VidOps launches its global digital content creation platform, as a new efficient way for organisations to manage and create their visual media in one place. Through the platform, customers can connect and collaborate with global creatives on projects in real-time, resulting in high quality content. Over half (52%) of projects since the beginning of COVID-19 have been delivered in 24-48hours. Remotely-produced videos are an…

MPS Interactive Ranks Among the Top 20 Content Development Companies in 2020

Training Industry has recognized MPS Interactive Systems, a leading global provider of learning solutions, as one of the "Top 20 Content Development providers for 2020." This is the eighth time MPS Interactive has been featured as a Top 20 Content Development Company. The Training Industry Top 20 and Watch List reports are prepared annually on critical sectors of the training marketplace to better inform professionals about the best and most innovative providers of training services and technologies. This year, selection…

AUTHLIO and FIRESIDE Partner to Bring AI-Powered Content to Small Business Marketing

Content marketing has remained broken for many years. Using AI-generated writing briefs, AUTHLIO has eliminated these long-standing problems, and thanks to a partnership with FIRESIDE, has now developed an affordable content marketing solution for small business owners. Small business owners face a dilemma when producing content. On one end of the scale they can pay for high volume, low quality, super cheap blog posts, and on the other they can opt for low volume, high quality, expensive editorial pieces. The low…

Connatix Announces Launch of Playspace, First Video Offering That Creates Contextual Content for Publishers

Connatix, the next-generation video technology company for publishers, announced today the launch of Playspace, the first turn-key video monetization platform that creates relevant, editor-friendly formats with built-in revenue.  As a part of the new platform, publishers can automatically generate new monetizable story units that are contextually aligned with existing content. The end-to-end video platform was built with an integrated ad server and exchange to scale content, maximize revenue, and engage readers. Playspace…

PathFactory Delivers Next-Gen Content Experience Tool For B2B Sales Teams

After being the first to bring actionable content consumption data into the CRM last year, PathFactory announces new PathFactory for Sales functionality designed to improve close rates and overall sales efficiency, and empower every company’s sales force to become a fully-trackable content distribution channel. https://vimeo.com/332575702 Now more than ever, as B2B buying power and sales teams are scaled back, it’s critical for salespeople to know exactly which prospects and customers are sales-ready and which need…

XCentium Accomplishes Sitecore Content Hub Specialization

Renowned Sitecore Platinum Partner, XCentium, was awarded the Content Hub specialization after completing a rigorous enablement process XCentium announced that it has earned a specialization for Sitecore Content Hub from Sitecore, the global leader in digital experience management software. Earning a Sitecore specialization confirms that XCentium has completed a practice-wide product immersion including verification of product enablement requirements, and creation of a dedicated capable and scalable practice, including…

Nuxeo Content Cloud Validated With Amazon S3 Object Lock For SEC Rule 17a-4(F)

The partnership offers enhanced security and compliance to Talkdesk customers and partners worldwide Nuxeo Pushes Industry Forward With Content Services Platform Validated With Amazon s3 Object Lock Storage Nuxeo, a cloud-native Content Services Platform (CSP), announced that Nuxeo Content Cloud, the company’s Software-as-a-Service (SaaS) offering, has validated its compliance with the electronic records requirements of Securities Exchange Commission (SEC) Rule 17a-4(f) with Amazon Simple Storage Service (Amazon S3)…

Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Alfresco Unveils New Claims Content Management Solution for Increased Workforce Efficiency and Productivity

Creates a single digital claims file with all relevant content supporting "one source of truth" Increases workforce efficiency with modern, fast and secure access to documents, video with built in annotation and redaction capabilities Provides a no-code, highly configurable user interface for intuitive operations and tailored customer experiences Enables connectivity to augment custom claims systems, Guidewire Software, Duck Creek Technologies, Salesforce and any claim related data systems Alfresco Software, an…