Simon Data Scores Top Leader Ranking from G2 for Customer Data Platforms

Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced their advancement to the top "Leader" ranking in the G2 Spring 2021 Report for Customer Data Platforms (CDP). A trusted industry source, G2's quarterly CDP Grid® ranks products based on customer satisfaction and market presence and places companies into four categories on the Grid, with the Leader quadrant as the top position. In addition to climbing into a…

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

New Study by Tealium Reveals Marketers Are Leaning on Customer Data Platforms to Adapt to New Privacy and Data Policies as Martech Budgets…

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Oracle and Deloitte Help Brands Realize the Potential of Customer Data Platforms

Collaboration will help brands combine data and decisioning to deliver more personalized and contextual experiences across the customer journey Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter. By bringing together enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise, Oracle and Deloitte Digital will help brands deliver personalized and contextualized experiences in real time and at scale across the entire customer…

Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…

Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing. .@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms SessionM is uniquely…

GRM Named A Strong Performer In Leading Analyst Firm Content Platforms Report.

Forrester, a globally renowned technology research and advisory firm, identified and assessed the fourteen most significant content platforms, including GRM’s VisualVault. Each platform was evaluated based on a broad range of criteria related to their current offering, overall strategy and presence in the market. The Forrester Wave report recognized GRM’s platform as being well-suited to solve business challenges associated with complex, content rich use cases across industries that include external stakeholder…

Sisense Achieves Premier Partner Status With Snowflake to Power Customers’ Analytical Applications

The upgraded partnership results in success with numerous fast growth companies and leading Unicorns embedding and powered by Sisense and Snowflake analytics Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its partnership and achievement with Snowflake, the Data Cloud company, in attaining premier Status in the Snowflake Partner Connect Program with its optimized real-time live connector. As a part of this milestone, Sisense’s optimized connector,…

Backcountry.com, LLC Selects Amperity TOutdoor Retailer Will Use Amperity’s Best-In-Class Customer Data Platform To Grow Business,…

Outdoor retailer will use Amperity's best-in-class customer data platform to grow business, improve customer service Amperity, a leading customer data platform, announced today a partnership with Backcountry, the premier online specialty retailer of outdoor gear and apparel, in which it will deploy its data services to manage and unify the brand's first-party customer data. Backcountry will leverage Amperity's best-in-class data management and customer analytics capabilities to build a better customer data foundation, drive…

Artificial Intelligence For The Customer Experience: e-bot7 Closes Deal With Peugeot Motocycles

Munich, June 15, 2021 (GLOBE NEWSWIRE) -- The deal with Peugeot Motorcycles underlines e-bot7's increasingly strong presence in the French market. The order is the next step for Peugeot Motocycles to improve the customer experience further and to accompany customers along the customer journey in the best possible way. The AI-based chatbot is 100% automated and will be available directly for the customer on the homepage. Marketing Technology News: Algolia Appoints Former Twilio Exec, Bharat Guruprakash, As Chief…

New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers

Conviva’s First State of Streaming Advertising Report Outlines a Path Forward for Industry Improvements in Ad Planning, Measurement, Privacy and Quality Conviva, the intelligence cloud for streaming media, released its inaugural State of Streaming Advertising report today, revealing big gaps in how publishers, buyers and consumers perceive streaming ads, and what this means for the future of the multibillion dollar streaming ad industry. For example, while 69% of sellers believe ad quality on streaming is as good as on…

Yext Adds New Zendesk Integrations to Bolster Customer Support Offerings

The companies' latest integration enables mutual clients to implement Yext's modern AI search platform on Zendesk help centers, agent consoles, and ticket forms. Yext, Inc., the AI Search Company, today announced new integrations with Zendesk, Inc. (NYSE: ZEN), as part of its continued focus on empowering customer support teams. Yext Support Answers, released in May, is a suite of enterprise search solutions built on Yext's AI-powered platform for customer support use cases. With the new integrations announced today,…

D4t4 Launches Celebrus Fraud Data Platform to Address Growing Digital Threats

Delivers Real-time Behavioral Insights to Prevent New Account, Account Takeover, and Payment Fraud to Better Protect Businesses and their Customers D4t4 Solutions Plc, a leading innovator in customer data, management, and analytics, today launched the Celebrus Fraud Data Platform (FDP) to help businesses protect their customers in real-time across all digital touchpoints using automated behavioral insights to eliminate new account, account takeover, and payment fraud. Working seamlessly with existing fraud management tools,…

BigCommerce Gives Merchants Control of Their Data with Launch of Big Open Data Solutions

BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established brands, announced the global launch of Big Open Data Solutions, a full product suite featuring both native and best-of-breed partner data solutions that give merchants the ability to aggregate, analyze, understand and use online store data to gain insight into customer behavior to enhance decision-making and improve business performance. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a…