Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management. Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects…

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “As recent industry news affirms, the impending…

Magnite & dentsu Canada Extend Preferred Partner Relationship with a Focus on CTV

Magnite, the largest independent sell-side advertising platform, today announced the expansion of its preferred partner relationship with dentsu Canada’s media agencies. Dentsu will significantly increase its spend on Magnite’s platform and Magnite will help ensure the agency is effectively leveraging programmatic and addressability in their CTV buys. Marketing Technology News: 7th Minute Selected as NextTECHNow Partner; Launches Cloud-Based ‘Moment Marketing’ Platform Magnite’s dedicated CTV platform provides buyers…

Dentsu Launches Global Health Solution

Dentsu International announced the launch of dentsu health, a global solution. Drawing upon the expertise of dentsu's global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas, dentsu health is poised to become one of the top global healthcare agencies. By aggregating and mobilizing dentsu’s health marketing expertise powered by its market-leading capabilities, dentsu health will provide a single point of contact now required by many of the top brands across pharma, payer,…

Dentsu and its CXM powerhouse Merkle, Share Key Insights on Identity, Adobe Campaign Standard Adoption, and Building D2C Platforms at Adobe…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

Dentsu International Launches Everbridge Critical Event Management (CEM) System To Protect Its People And Global Operations

Leading Global Advertising and Digital Marketing Organization Deploys Everbridge to Protect its 46,000 Employees from Impacts of COVID-19, Leveraging Risk Intelligence and Internal Collaboration Tools to Automate and Streamline Incident Response Everbridge, Inc, the global leader in critical event management (CEM), today announced dentsu international, a leading global advertising and digital marketing organization and a member of the RE100, with over 46,000 dedicated specialists delivering services across 145…

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…

MediaMath Appoints Former Dentsu Global President, Ashwini Karandikar, to Board of Directors

Further Strengthens Leadership Team with Formation of Board Committees; Activates Members' Expertise Across Key Workstreams MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the election of internationally recognized executive Ashwini Karandikar to its Board of Directors. In conjunction with Ashwini's appointment, MediaMath has formalized the membership and 2021 agenda for the strategic committees of its Board of Directors. Marketing Technology News: aMVG and Anzu Announce…

Sam Taverner Appointed EMEA Chief Growth Officer Across Merkle and Dentsu’s Customer Experience Management Service Line

Taverner takes over from Margaret Wagner to support clients deliver and accelerate customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Sam Taverner to the role of chief growth officer EMEA for Merkle, and dentsu’s customer experience management Service Line. In this role, Taverner will be responsible for providing strategic leadership to new and existing clients, helping them navigate Merkle’s CXM offering across…

Stingray Group and dentsu Canada Announce Global Partnership

Stingray Group Inc., a leading music, media, and technology company, and world-class marketing and advertising network dentsu Canada, today announced that they have signed a three-year partnership of collaboration between the two organizations. Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients. Through this partnership, both parties will work together to bring…

Global Enters Podcast Commissioning Partnership With Dentsu’s Story Lab

Launching With ‘Hunting Ghislaine’ From Lbc The New Six Part Podcast Investigating the Mysterious Life of Ghislaine Maxwell Global, the Media and Entertainment group have joined forces with The Story Lab, part of dentsu Creative, to create a series of new podcasts. The content and commercial agreement will see Global partner with The Story Lab to co-commission six original podcasts within the next 12 months. The project sees Global and The Story Lab collaborate for the first time, to uncover stories which can be…

Anne Stagg Named UK CEO for dentsu’s Customer Experience Management Offering and the First CEO of Merkle UK

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, digital experience services and B2B. She will ensure that dentsu’s data and digital transformation capabilities are combined to create the market’s leading customer experience…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

dentsu International Taps Keith Lippiatt as Global Chief Operating Officer for Its CXM Line of Business

dentsu International has appointed Keith Lippiatt as global chief operating officer for its customer experience management (CXM) line of business (LoB). Lippiatt’s role is essential to the execution of business processes across all of dentsu’s CXM functions, working with the leaders across the business to support the implementation of integrated business life cycle activities. Dual reporting to Neil Gissler, global chief operating officer, dentsu International, and Craig Dempster, global chief executive officer, dentsu…

Merkle, Dentsu’s Flagship CXM Brand, Appoints Pete Stein as Global Lead for Experience & Commerce

Strategic new executive role spearheads growth and development of Merkle’s global Experience and Commerce capabilities Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has announced the appointment of Pete Stein as the new global lead for Experience & Commerce. This strategic new role is responsible for developing, growing, and leading Merkle’s global Experience and Commerce capabilities, which will play an important role in delivering superior CXM services and integrated…

Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy B2B represents a large ($120 billion)…

Dentsu Aegis Network Appoints Christena Pyle As Chief Equity Officer For The Americas

Dentsu Aegis Network announced that Christena Pyle has been named Chief Equity Officer, Americas. She will join the company on August 31, reporting to Jacki Kelley, CEO, Americas.  Christena will also join the Executive Leadership Team. Christena is known as a driving force in creating diversity and battling gender inequality in creative industries, and most recently served as Executive Director of Advertising for TIME’S UP Foundation, an organization whose mission is to create a safe, equitable and harassment-free…