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Sharecare Launches New Digital Marketing Solutions

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

EPAM Helps Bacardi Accelerate Digital Marketing and E-Commerce Transformation

Newly revamped technology ecosystem uses AWS DevOps Automation to increase time-to-market and improve the consumer's online shopping experience What's the News: EPAM and Bacardi partner to revamp their digital marketing technology ecosystem, using DevOps automation—to improve brand consistency, speed up time-to-market and deliver significant operational cost savings. Why it's important: As consumer buying behaviors continue to shift online, Bacardi needed to put their customer at the heart of the commerce…

CRM and Digital Marketing Platform Thanx Receives Strategic Investment from RHI Group, M33 Growth, and Ribbit Capital

Thanx, a leading provider of digital guest engagement and retention tools for restaurants, retailers, and malls, announced today that RHI Group, a retail marketing technology firm, has made a strategic investment in the company. RHI Group is financed by M33 Growth and Ribbit Capital. "The RHI team and this group of investors could not be a more perfect fit for the Thanx vision; we’re thrilled to have them as partners," said Zach Goldstein, Founder and CEO of Thanx. "Brick-and-mortar commerce in the US alone is a…

Knowmad Digital Marketing Earns Platinum HubSpot Status

Knowmad Digital Marketing, a leading digital marketing agency that focuses on goal-oriented B2B marketing designed to drive and convert website traffic into sales opportunities, has been named a HubSpot Platinum Solutions Partner. Marketing Technology News: Instagram and Facebook Selling Come To GoDaddy Ecommerce HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of inbound…

Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform

Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe. Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million in Series A funding round in 2017. The investment will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market.…

Woman-Owned Digital Marketing Support Company, McMedia Digital, Launches Amidst Pandemic

Mom & Entrepreneur focuses on helping other digital marketers & marketing agencies better support their clients Digital Marketing veteran, Mailynne Calvin, wants to help marketers have more time for themselves and better support marketing efforts for teams. "Marketers constantly have to keep up with different platforms, new strategies and tasks. It also changes often. All that comes with digital marketing actions that need to happen every day, week and month," said McMedia Digital CEO, Mailynne Calvin. "Our…

Moz Adds Two Tech Founders With Digital Marketing Expertise to Board

Moz, Inc., the leader in search engine optimization technology, announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners, and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing, and SaaS industry. Orangio is CEO and Founder of DemandMaven, a SaaS mentor for both GrowthMentor and…

Digital Marketing Leader Michael Kahn Named Global CEO of Astound Commerce

Digital Commerce Specialist Continues Its Growth and Development Astound Commerce announced that it has named industry leader Michael Kahn as its first Global CEO. The independent digital commerce specialist designs experience-driven ecosystems that fuse technology, data, design and storytelling to propel business growth for brands such as: Allergan, Boohoo, TOMS, Calvin Klein, PUMA, Under Armour and many others. This appointment was made to further accelerate the company’s growth, development and marketplace leadership.…

Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications,  is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading…

GBC Digital Marketing Announces Nationwide Expansion and Its New Get Booked Leads System to Drive Client Growth and Success

GBC Digital Marketing is excited to announce that it's expanding its reach to clients nationwide and launching new product services to better serve its clients. GBC is a premier, results-driven team of web experts committed to increasing brand awareness through dedicated marketing efforts for each of its clients. Recently, the Houston SEO Company has unveiled a new website detailing an expansion of its digital marketing services. Cindy Pruitt, CEO and Founder of GBC Digital Marketing, said: "It had been 5 years since…

Gartner Says Marketers Should Accelerate Digital Marketing Initiatives Amid COVID-19 Pandemic

Now is the Time to Re-Evaluate Digital Marketing Strategies The coronavirus pandemic is accelerating brands’ move to digital, and now is the time for marketing leaders to re-evaluate their digital marketing initiatives, according to Gartner, Inc. Amid an economic downturn, marketing leaders are planning to increase investments in digital and social marketing, but pull back spend in areas like paid search and indirect ad buys. “Due to suppressed consumer demand – a direct result of the COVID-19 pandemic – a wide range of…

Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement. Applying the power of A.I. machine learning, Fixel automatically analyzes in…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…

MARKETN to Enhance Clients’ Digital Marketing Services With HubSpot CMS

New service package sets out to take business brands to a digital high The talented MARKETN team is ready to go beyond clients' expectations and rapidly scale business growth with its preferred HubSpot Content Management System. MARKETN, a highly successful New York-based digital marketing agency, has chosen HubSpot CMS as its choice of website management to support its end-to-end marketing services. HubSpot CMS consists of a number of tools that work together under one umbrella and offers everything from helping to…

Weyland Tech Expands New CreateApp Digital Marketing Campaign to Indonesia

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has expanded to Indonesia a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS). The launch in Indonesia follows a successful pilot marketing program recently completed in Taiwan that included new online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. Marketing Technology News: CCPA Is a Major Moment for Data Privacy in This Country The…

Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…