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Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market Parks Associates released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors…

Disney Joins Nielsen Addressable TV Beta Program

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen's addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney's approach to being 'Addressable First' and offering advertisers…

Disney+ has Lockdown Bonanza in Europe

As Disney announces a record 54 million subscribers for its streaming service Disney+ mobile traffic soars, according to network data from Enea From just over a month since its European debut, mobile video traffic from new streaming service Disney+ has reached 7 Exabytes per month according to data from Enea. On Tuesday May 5th Disney confirmed that it has secured 54 million subscribers within days - providing relief to parents with children off from school - and creating headaches for mobile operators who have to juggle…

Ranked: Most Popular Disney Classics in the USA

The Lion King (1994) is the favorite classic animated Disney movie in the USA, with 94,000 online searches every month Aladdin (1991) is the next most popular classic Disney animated film, gaining 69,000 internet searches per month Interestingly, Cinderella (1950) and Tarzan (1999) are on a monthly basis each gaining 19,000 online searches For the duration of the Covid-19 lockdown, we will undoubtedly be consuming a lot of content from the likes of Netflix, Amazon Prime and Disney+. Marketing Technology News:…

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

Inpixon and OmniExperience Partner for Walt Disney World Swan and Dolphin Resort Indoor Mapping Experience

Inpixon, a leading indoor data company that specializes in delivering indoor intelligence, announced it is collaborating with OmniExperience, a digital experience solution provider, to fulfill a contract for indoor mapping and interactive wayfinding solutions for Walt Disney World Swan and Dolphin Resort. OmniExperience provides tools to manage dynamic content across all digital marketing channels. Their omnichannel focus provides consistent visitor, guest and customer communication across devices including mobile…

NovaSight Leverages Netflix and Disney to Cure Vision Disorders

Company To Present Its AI-Driven Eye Tracking Solutions for Vision Care at CES 2020 NovaSight, a leading provider of digital healthcare platforms, announced that the company will be presenting its AI-driven eye tracking solutions for vision care at the upcoming CES 2020 event in Las Vegas. Traditional vision assessments are manual, subjective and time consuming, which often lead to inaccurate results and treatments, especially for children who do not always understand examiner instructions and cannot properly…

33% of Future Disney+ Users Plan to Unsubscribe from Netflix

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers planning to sign-up are already considering canceling their subscriptions to other streaming services. Of these, one third (33%) are considering canceling their Netflix subscription in favor of Disney+ according to a new report from the technology-based market research company AudienceProject,…

Disney+ Comes To LG Smart TVs

U.S. Consumers Eligible for Up To 12 Months of Disney+ With Purchase of 2019 LG OLED and NanoCell TVs The new Disney+ app is now available on LG TV models produced 2016 through 2019 running the webOS platform, LG Electronics USA announced. LG customers can subscribe to Disney+ and start streaming its incredible content – including movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and more, all accessible in one convenient place. Consumers in the United States who…

Follow The Disney Principle: Move From Brand Safety to Consumer Trust

At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight about her company’s approach to brand safety; they think about it as building consumer trust. Disney being the company that it is does a very good job of building consumer trust, and they have very strict guidelines to keep it that way. With such a shining example of positive brand building on the panel, the other conversations about brand safety that followed seemed, frankly, too narrow. And that’s…

Microsoft and the Walt Disney Studios to Develop ‘Scene-To-Screen’ Content Workflows

Companies Collaborate to Pilot New Ways to Transform Content Workflows in the Microsoft Azure Cloud; Microsoft Becomes a Disney Studios StudioLAB Innovation Partner Microsoft Corp. and The Walt Disney Studios announced a five-year innovation partnership to pilot new ways to create, produce and distribute content on the Microsoft Azure cloud platform. Through The Walt Disney Studios' StudioLAB, a technology hub designed to create and advance the future of storytelling with cutting-edge tools and methods, the companies…

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services. Key findings include: Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months. There’s a corresponding move toward streaming services—39% of consumers…

Streaming Wars; Lion King beats Rise of Skywalker Ahead of Disney+ launch

New research of 5,507 consumers aged 16-64 by GlobalWebIndex reveals ahead of a series of highly anticipated Disney feature films, including Star Wars and Frozen II, that The Lion King tops the UK’s list as the film over a third (37%) are excited to see. Top 3 upcoming Disney films people are excited to watch in the UK. Disney Film % of all respondents in the UK excited to see said film The Lion King 37% Frozen II 25% Star Wars Rise of Skywalker 24% Conducted in the US and UK, the research…

Artificial Intelligence Crowns Walt Disney the ‘King of Content’ 2018

New AI-Powered Benchmark Reveals the Content Strategies Behind the World’s Top 15 Brands A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018. The benchmark, which uses the latest AI technology to analyse content marketing materials, was released by CONCURED, an award-winning AI-powered content strategy platform (CSP). Using this platform, CONCURED analysed content from the top fifteen of the top 100 most valuable global brands of 2018, examining…

Walt Disney Animator & Filmmaker Mike Merell Joins ConsumerAcquisition.com As Creative Director

Mike Merell Brings Entertainment Industry Expertise to In-House Design Studio ConsumerAcquisition.com announced that filmmaker and animator Mike Merell has joined the company as Creative Director. Merell brings over 25 years of visual design experience, spanning both computer animation and live action, in the entertainment industry. Also Read: Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace With over 15 years at the Walt Disney Co, Merell worked as a CGI character animator…

Whip Media Group Partners with BB to Provide Industry’s Most Comprehensive View

New Global Partnership Enables Viewers to Better Discover Streaming Video Titles and for Media Companies to More Strategically Distribute Their Content Whip Media Group, which offers the leading data-driven content value management platform powering the world's largest entertainment organizations, announced a strategic global partnership with BB, a leading media intelligence and content distribution researcher. As part of the exclusive partnership, the companies will provide a real-time streaming availability for more…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

Veteran Retail Tech Entrepreneur, Donny Askin, Joins Newmine

Newmine, a retail technology and consulting firm and the innovator behind the first AI/ML returns reduction platform Chief Returns Officer®, announced today the appointment of Donny Askin as Executive Vice President and Partner Newmine, a retail technology and consulting firm and the innovator behind the first AI/ML returns reduction platform Chief Returns Officer, announced the appointment of Donny Askin as Executive Vice President and Partner. Donny has been a longtime advisor to Newmine and brings over four decades of…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…