True Influence® and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers
True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world's largest second- and third-party data marketplace.
Marketing Technology…