True Influence® and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers

True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world's largest second- and third-party data marketplace. Marketing Technology…

6sense Launches Dynamic Display Advertising

New Feature Extends 6sense’s Native Display Advertising Capabilities 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. New dynamic feature extends @6senseInc's native display advertising capabilities. “Display advertising is an essential component of a comprehensive account-based sales and…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

Automat and AdLingo Bring Conversational AI to Display Advertising

Integration Delivers Relevant, Personalized and Authentic Brand Interaction to Consumers, Turning Moments of Awareness into Moments of Engagement and Conversion Automat, the leader in Conversational AI for brands, announced its integration with AdLingo, part of Area 120, Google's incubator for experimental projects, to enable Automat-powered chatbots and virtual advisors to interact with consumers through display advertising on approximately 1 billion websites. Automat's conversational AI capabilities, integrated with…

fishbat, Internet Marketing Agency, Discusses Why Businesses Should Consider Display Advertising

As part of their commitment to helping companies tackle marketing from all possible angles, internet marketing agency fishbat discusses why businesses should consider display advertising. With how important the internet has become when it comes to growing a business, it's important that a company tackle online promotion from all possible angles. While proper SEO can go a long way toward getting a business in front of more eyes, the utility of display advertising cannot be overstated. Below are just a few of the reasons…

Lamar Advertising to Display FEMA Emergency Alerts on Digital Billboards Nationwide

Lamar Advertising Company, one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning System (IPAWS) will be displayed on select Lamar digital billboards throughout the country. IPAWS is FEMA's national system for local alerting that provides authenticated emergency and life-saving information to the public through mobile phones, radio, television and internet-based services.…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and…

DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True Influence, the technology leader of intent-based marketing and demand generation solutions, announced DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display program. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

Lamar Advertising Launching Corporate-Sponsored SPAC: Lamar Partnering Corporation

Lamar Advertising Company announced today that Lamar Partnering Corporation (“LPC”), a newly formed special purpose acquisition company and an indirect wholly-owned subsidiary of Lamar Advertising Company (“Lamar”), has filed a Registration Statement on Form S-1 (the “Registration Statement”) with the Securities and Exchange Commission (“SEC”) in connection with a proposed initial public offering of its units. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer…

IRI Announces Google Executive and CPG Advertising Leader Kirk Perry as Next President and CEO

Andrew Appel to transition to role as Board Director and Advisor IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade.…

Despite Negative Perceptions, 52% of Consumers Can Identify Benefits of Targeted Advertising

New data reveals that targeted advertising strategies can help small businesses break into new markets and build brand awareness, despite that people may consider targeted ads annoying, creepy, and invasive. Strikingly personalized targeted ad campaigns have triggered privacy concerns among many, but more than half of consumers (52%) can still name at least one benefit of targeted advertising, according to a new report from Visual Objects, a directory of creative agencies. Marketing Technology News: New GigaOm Report…

SmartMedia Technologies Unveils The Next Evolution Of NFTs To Create Unprecedented Advertising Outcomes For Brands

SMT's proprietary SMOs expand upon NFT capabilities to provide increased engagement and user function for brands and consumers In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and…

Spearad Introduces Revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their digital channels. Marketing Technology News: Orchid Agency, a…

Accountinsight, Leader in Account-Based Advertising, Nominated Emerging Vendor of the Year in the B2B Martech Awards.

This accolade highlights companies that have found innovative ways to attract, engage and propel the B2B Martech space to new growth and success. Accountinsight, the leading account-based advertising platform, nominated as Emerging Vendor of the Year in the B2B Martech Awards. This accolade highlights companies that have found innovative ways to attract, engage and propel the B2B Martech space to new growth and success. Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In…

Programmatic Job Advertising Leader Joveo Bolsters European Leadership; Hires Raja Balachandran and Karim Jelatat to Drive Growth in the…

Seasoned Digital Advertising and Recruitment Marketing Leaders to Drive Company’s Expansion in Europe Joveo, the global leader in programmatic recruitment advertising technology, appointed Raja (Raj) Balachandran as its General Manager, UK, and Karim Jelatat as its General Manager, France. Raj and Karim will spearhead Joveo’s growth, customer success, and partnership initiatives in Europe. Marketing Technology News: With $800,000 Donation, Alliance Data Extends Its Support Of National Girls’ Empowerment… Raj brings with…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

OUTFRONT Media Displays ‘HERstory’ Campaign on Digital OOH Assets for Women’s History Month

A Creative-Driven Campaign Showcasing the Power of Women Today OUTFRONT Media Inc., kicks off International Women's Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Marketing Technology News: MediaKind Advances Viewing Experience Through Integration Of Dolby Vision HDR Technology Many women grew up with some form of paper dolls and the options to dress them were…

A Million Ads Signs Up to Google’s Display & Video 360 To Access More Audio Inventory Globally

The personalization expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google's Display & Video 360 DSP. Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. By utilizing Display & Video 360, A Million Ads’ clients will now be able to serve personalized audio creative, at scale, across the available digital audio inventory on the platform. Marketing…

MiQ and BVA Announce Strategic Partnership to Aid E-Commerce Brands in their Programmatic Advertising Journeys

Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media partner -- announced a strategic partnership with leading Shopify Plus agency, BVA. The partnership will give BVA access to MiQ’s Intelligence Hub, custom analytics capabilities, and bespoke integrations into BVA’s proprietary reporting suite to help clients successfully navigate the ever-evolving programmatic advertising landscape, drive greater campaign optimization, and…