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Experian Unveils Groundbreaking Innovation to Predict Cyber Risk for Businesses

Breakthrough insights combined with data improves the underwriting process for cybersecurity policies In a move designed to predict the risk of cyber-attacks on businesses, Experian unveiled its new cybersecurity risk model – a groundbreaking innovation that combines Experian's robust collection of financial and business data to optimize the insurance industry's cyber underwriting solutions. This new cybersecurity risk model could improve the underwriting process for cybersecurity policies and identify areas where…

Experian Health Awarded KLAS Category Leader ranking in Revenue Cycle-Contract Management

The Company's Solution Named Among the Best in the Marketplace in the 2020 Report Experian Health, a leading provider of revenue cycle management products that include claims management, payer contract management and patient collections, announced that it has been awarded the Category Leader KLAS designation for Revenue Cycle-Contract Management in the 2020 Best in KLAS: Software & Services report. KLAS, a global research and insights firm addressing the healthcare IT (HIT) industry, awards a Category Leader…

New Experian Boost Commercials to Feature John Cena

Experian encourages consumers to "Booooost" their credit scores instantly A new commercial campaign for the first-of-its-kind financial product, Experian Boost, launched. The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before. The commercial features a hero on a mission, leading a herd of purple-spotted cows, who teaches a stranded driver that, by using Experian Boost,…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

SRAX and Experian Team Up to Offer Financial Services to BIGtoken Users

Collaboration Creates Additional Revenue Stream for BIGtoken SRAX, Inc., a digital marketing and consumer data management technology company, and Experian®, the world's leading global information services company, announce their collaboration to provide people the opportunity to redeem their points in the BIGtoken platform for access to Experian IdentityWorks . Experian IdentityWorks is a comprehensive offering that includes features such as Experian Boost, credit monitoring, FICO® Scores and credit card matching.…

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…

Experian Offers Its Data Products on the Newly Launched AWS Data Exchange

More Than 100 Data Products from Experian Are Now Available in AWS Data Exchange Experian's data products will now be available in AWS Data Exchange, a new service from Amazon Web Services (AWS) that makes it easy for AWS customers to securely find, subscribe to, and use third-party data in the cloud. Millions of AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, procure, and use the data they need in a…

Experian Voted as Top Media Planning and Attribution Provider

Adweek's readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was part of Adweek's inaugural Readers' Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories. "Effective media planning and measurement have become crucial components of every marketing campaign, and more marketers understand the priority," said Kevin Dean, Experian's president and general manager of…

Experian Makes Strategic Investment In PlaceIQ’s Location Intelligence Products and Capabilities

PlaceIQ's Location Intelligence Products and Capabilities Become Complementary Elements for Key Initiatives Across Experian's Marketing Division PlaceIQ, the company building a new model of consumer behavior with location data, announced a comprehensive strategic partnership with Experian, which includes a financial investment from the global information services company. This investment represents a growth round of financing for PlaceIQ, enabling the company to continue its strong forward market momentum by scaling its…

Experian A/NZ Acquires Australian Fintech Look Who’s Charging to Bolster Open Data Offering

Experian Australia & New Zealand announces its acquisition of Look Who's Charging, the Australian fintech startup which has solved the everyday frustrating problem of unrecognised bank transactions by providing instant clarification on the merchant behind a transaction. Look Who's Charging is integrated with a number of Australian banks, with their data available to millions of Australians directly within existing digital banking applications. The move will combine Experian's global open data solutions with Look…

Experian Appoints Ek Koh as Senior Vice President of Product Management for Global Identity & Fraud Solutions

Koh Will Lead Experian's Product Management Team to Continued Success Experian announced that EK Koh has joined the company as senior vice president of product management for Global Identity & Fraud Solutions. In his new role, Koh will help Experian achieve its goal to drive growth and become a global leader in identity authentication. "Being able to resolve, identify and accurately recognize customers is the key to many areas of business including fraud prevention," said Steve Pulley, executive vice president and…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

TechBytes With Kevin Dean, President of Marketing Services at Experian

Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations with their customers – and data and technology are core components to achieving that objective. As president of Experian’s Marketing Services, much of my focus is ensuring brands have the necessary data, linkage, audience activation and measurement capabilities to better understand their customers and create an improved customer experience across all marketing channels. What makes Experian’s…

Experian Appoints Shri Santhanam as Executive Vice President and General Manager of Global Analytics and AI

Santhanam will lead Experian in helping clients succeed using ML, AI and advanced analytics Experian announced that Shri Santhanam will join the company as executive vice president and general manager of global analytics and AI. In this new position, Santhanam will help the already successful global decision analytics business advance forward by taking full advantage of the opportunities of big data analytics. Santhanam also will chair Experian's global analytics council, working closely with the regions to shape and drive…

Experian: ‘What’s Taking So Long?’ 51% of Customers Are Fed-up with Lengthy Digital Onboarding Process

Experian Credit3D delivers the most comprehensive and innovative suite of credit data and insight solutions in the market New research from Experian has revealed that most customers (51%) are so fed-up with slow sign-up processes that many will simply abandon their application. At the same time, 74% of businesses say that improving customer experience is a critical or high priority, however 28% admit they are not sure they offer a friction-free service to customers. Just 35% are using automation to help them make…

Experian Ascend Technology Platform Helps Businesses Deliver Faster, More Informed Decisions

Financial Leader Onemain Financial Reduced Development Time by Seventy-Five Percent and Calls Experian Ascend a "Game Changer" Today's successful businesses rely on the latest market intelligence and the most up-to-date consumer insights. Since launching less than eighteen months ago, the Experian Ascend Technology Platform has been helping businesses, including 15 of the world's top financial institutions, stay ahead of rapidly changing consumer behaviors by leveraging the power of data, artificial intelligence and…

Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store

Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

Agreement Between Experian and Audiens for the Distribution of Data in Italy

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population. “We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…