Marketing Technology Highlights of The Week: 31st May Featuring Contentsquare, Sitecore, TrueFluence, Experian…

Brand communications today have to be so much more effective and quick-to-change to meet evolving customer trends and changing economic and business conditions. How are marketing leaders using their marketing plans and martech to make a difference to their customer journey? Catch more in this MarTech Series Weekly Highlight: ______ MarTech Quote-of-the-Week! CRM trends are a response to ever-changing consumer behavior. Businesses today need to understand their customers’ needs and preferences at a granular level to…

Experian Partners With Microsoft to Help Global Businesses Prosper in a Data-Driven World

People set to benefit as organisations get quick, efficient, and easy access to cutting-edge technology in the cloud Experian have today announced a new partnership with Microsoft which will help organisations globally make more informed, intelligent decisions with their data and deliver better outcomes for their customers. Marketing Technology News: MarTech Interview with Rory Cutaia, Founder, Chairman, President & CEO at Verb Technology… “We’re pleased to welcome Experian to the Microsoft Azure…

Experian Announces New Commitment to a Flexible Working Culture

Experian, the global information services company, has announced a new global approach to work. The aim is to take the learnings from the experience of Covid-19 lockdown and create a working environment which suits everyone’s situation. Experian is committing to promote more individual choice by creating a new hybrid model, where employees will be encouraged to ‘work your way’. Through the lockdown, Experian moved its global operations to remote working with very limited disruption. Marketing Technology News:  Avtex Wins…

With Expanded Relationship, Experian And InfoSum Help Marketers Implement Effective Campaigns In A Post-Third-Party Cookie Ecosystem

The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner Experian, the global information services company, and InfoSum, the leading platform for customer data collaboration, today announced an expanded relationship that will help marketers gain a more comprehensive view of their customers. Now, marketers can access Experian audience data on US consumers through InfoSum, and by leveraging InfoSum’s technology, enrich their customer data with…

Experian North America Earns #31 Ranking in the Fortune 100 Best Companies to Work For in 2021

Prioritizing employee safety and well-being propelled Experian’s ranking Experian North America’s heightened focus on employee well-being and safety fueled innovations to serve its clients and consumers during an extraordinary year. This and our ongoing focus on creating a culture of inclusion propelled Experian’s rise from number 90 in 2020 to the ranking of 31 in Fortune's 100 Best Companies to Work For in 2021. Marketing Technology News: Audiencerate Achieves TRUSTe International Privacy Verification…

Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform

New audience segments are now available for every brand marketer in Ampersand's AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV advertisers the ability to reach consumers and deliver relevant messages, using anonymized and aggregated data,  across every…

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform to provide even more…

Experian Selected as Leading Provider of Digital Identity Solutions

Juniper Research acknowledges Experian’s pedigree in the digital identity industry and gives high marks for strength of product Experian has been selected as one of the leaders in the current digital identity landscape in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 report. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment in the rapidly growing market. “With the rise in digital transactions…

Experian’s Future of Fraud Forecast Reveals Threats Facing Businesses in 2021 and Beyond

The five fraud predictions include emerging digital dangers and automated attacks expected in the new year With the growing threat of fraud fueled by the digital acceleration that took place in 2020, Experian released its 2021 Future of Fraud Forecast that reveals five emerging fraud threats facing businesses. The rapid increase in digital use created a perfect storm for fraudsters to quickly find new ways to steal funds, capitalizing on consumers’ lack of familiarity with digital platforms and the resource…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

TechBytes with Marika Vilen, SVP Platform Commercialization, Global Identity & Fraud at Experian

Hi Marika, please tell us about your current role and the team / technology you currently handle at Experian. I’m the SVP of Platform Commercialization at Experian Global Identity & Fraud. My team looks after the global partner ecosystem for CrossCore, our flagship identity & fraud platform.  We also manage commercialization and go-to-market strategy for global identity and fraud solutions. With CrossCore, businesses benefit from a broad set of capabilities and expertise from Experian as well as from our…

Experian’s Cloud-Based Solutions Adapt to Today’s Evolving Customer Needs

PowerCurve decision management suite is now offered both fully-customized and in out-of-the-box applications to meet the needs of businesses large and small Experian announced a new set of cloud-based solutions designed for companies that seek to automate decisions across an increasingly complex customer journey. To meet a growing demand for automated, analytically driven decisioning from businesses of all sizes, these releases comprise both pre-configured solutions for organizations that prefer standard, ‘out-of-the-box’…

Experian’s CrossCore Is Now Available on Microsoft Azure Active Directory

Customers using Experian’s digital identity and fraud risk platform, CrossCore, can now seamlessly connect with Microsoft Azure Active Directory External Identities. This integration allows Microsoft customers to benefit from Experian’s identity verification, fraud prevention, and authentication solutions to limit fraud losses and reduce unnecessary customer friction. "Businesses need to be able to provide varying levels of authentication based on the level of risk, without causing unnecessary customer friction and…

Experian Partners With Global Data Consortium To Bolster International Customer Identity Verification

New solution provides comprehensive package for clients with global customer bases to quickly and efficiently confirm identity Experian and identity verification provider Global Data Consortium (GDC) have announced a new partnership which will transform customer onboarding journeys for both international and new-to-country customers. The agreement enables Experian clients to onboard customers rapidly, as well as strengthening anti-fraud measures and meeting Know Your Customer (KYC) and Anti Money Laundering (AML)…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19

Additionally, Experian Will Provide Free Research Insight on Consumer Sentiment During the Outbreak In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help…

Experian Unveils Groundbreaking Innovation to Predict Cyber Risk for Businesses

Breakthrough insights combined with data improves the underwriting process for cybersecurity policies In a move designed to predict the risk of cyber-attacks on businesses, Experian unveiled its new cybersecurity risk model – a groundbreaking innovation that combines Experian's robust collection of financial and business data to optimize the insurance industry's cyber underwriting solutions. This new cybersecurity risk model could improve the underwriting process for cybersecurity policies and identify areas where…

Experian Health Awarded KLAS Category Leader ranking in Revenue Cycle-Contract Management

The Company's Solution Named Among the Best in the Marketplace in the 2020 Report Experian Health, a leading provider of revenue cycle management products that include claims management, payer contract management and patient collections, announced that it has been awarded the Category Leader KLAS designation for Revenue Cycle-Contract Management in the 2020 Best in KLAS: Software & Services report. KLAS, a global research and insights firm addressing the healthcare IT (HIT) industry, awards a Category Leader…

New Experian Boost Commercials to Feature John Cena

Experian encourages consumers to "Booooost" their credit scores instantly A new commercial campaign for the first-of-its-kind financial product, Experian Boost, launched. The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before. The commercial features a hero on a mission, leading a herd of purple-spotted cows, who teaches a stranded driver that, by using Experian Boost,…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…