Flipboard Grows Local Coverage, Adds Personalization To Major Metros

Flipboard, a content discovery platform curated by people and publishers, rolls out its Local initiative to 15 additional cities in the United States and Canada, including Kansas City, Mo.; Hartford, Conn.; Columbus, Ohio; and Montréal, Quebec. With these new additions the total number of metro areas with deep local coverage from a wide array of local sources reaches 50. By curating and collaborating with local newspapers, radio and TV stations as well as blogs, each local feed covers news, politics, real estate, traffic,…

Flipboard Expands Local Coverage, Adds Coronavirus Updates for All 35 Metro Areas

Flipboard, a curated content platform for people around the world, adds deep coverage for 12 new metro areas, including Cleveland, Detroit and St. Louis to its Local initiative, bringing the total number of locales to 35. In each city, Flipboard works with local partners such as Cleveland.com | The Plain Dealer, the Detroit Free Press, and the St. Louis Post-Dispatch. Additionally, Patch and ProPublica are joining the initiative, expanding local coverage from seven existing local topics—news, politics, real estate, commute,…

Flipboard TV Premieres on Samsung Galaxy S20

Flipboard Launches Premium Video Service In Partnership With World-Class Publishers And Local TV Stations Flipboard launches Flipboard TV, a new curated video service inside the Flipboard app featuring content from Flipboard's publisher partners. In collaboration with top publisher partners as well as local TV stations across the U.S., Flipboard TV provides access to professionally produced short-form videos in a premium, ad-free service that viewers can customize based on their interests. For the first three months,…

Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member

Flipboard, the content discovery platform, announced that David Bell, former CEO of Interpublic Group and founder and chairman of global B2B agency Gyro, has been elected to Flipboard's board of directors. Danny Rimer of Index Ventures, who has been on the board since the founding of the company, is stepping down after 10 years of service. Current board members John Doerr and Mike McCue welcome Bell as Flipboard has become a top referrer to publishers and as brands look to drive similar results to their content via the…

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

"The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" Showcase Flipboard Curation In New Environment Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the…

Flipboard Launches Self-Service Publisher Program, Embracing Mobile Standards

Flipboard launches a new self-service program for publishers: for the first time publishers around the world can easily join Flipboard, have their stories discovered by readers on the platform and build a new channel for traffic to their websites. Flipboard is also rolling out the Reader Enhanced Display (RED) Bolt performance mark to give fast, reader-friendly websites more visibility on the platform. Every month more than 100 million people are on Flipboard reading and sharing stories they discover, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from ESPN (Behavioral Marketing), Signalytics (Sales Intelligence), Flipboard (Content), BORN Group (Customer experience), and Cinedigm (Video). Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19‘s…

Cinedigm’s Matchpoint Platform Announces Expansion

Cinedigm today announced the expansion of its automated distribution capabilities to include more than thirty OTT and digital platforms via the company’s software-as-a-service platform, Matchpoint Dispatch. Additionally, the company announced the launch of new AI-based scene analysis and metadata enrichment capabilities that enable customers of Matchpoint to automatically generate contextual image-based metadata, identify nudity/profanity for compliance edits, create localized language versions, and via AI detect and…

Amazon FBA Ranking Service for Sellers to Boost Listing Position

Signalytics is excited to offer its Amazon FBA ranking services for sellers to boost their listing position. Although Signalytics is currently offering services tailored for Amazon sellers, the company is working on plans to branch out to general e-commerce sellers in the future. Anthony Lee, the senior spokesperson for the company says, "At Signalytics, our goal is to gather the absolute best data for your business, and deploy strategies designed to utilize that data to gain your brand intelligence, visibility, and…

Creatio Recognized in 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

Creatio, a global software company providing a leading low-code platform for process management and CRM, today announced it has been recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. The report evaluated 16 vendors based on their ability to execute and for completeness of vision. According to Gartner, "The current reshaping of the customer engagement center (CEC) market is characteristic of the consolidation of the customer service technology market. Customer service and support…

We’re Trapped in a Social Filter Bubble

 As Technologists, how do we ‘pop’ the filter bubble that the tech industry helped create? Online polarization isn’t as clear-cut people think. Let’s face it — we’re trapped. Every time I scroll through my news and social media feeds, it seems like I browse through the same type of content — from the same sources — with the same ads. It feels as though my news feed has been hijacked. However, this “hijacking” feels more pervasive. Like I’m being watched by an entity that knows my personal taste, preferences, and patterns…

Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers  Kargo, the leader in mobile brand advertising, released its 2019 Web vs. App Report in conjunction with Verto Analytics. The report acts as a sequel to a study Kargo conducted in 2017, which now finds mobile as a key component to a brands’ overall marketing strategy.  This year’s edition seeks out to answer how much of their budget brand marketers should allocate to mobile web versus in-app. Today, mobile devices are …

The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product

Adwerx unveils newest digital advertising product with one of the nation’s top real estate firms Adwerx, an innovator in digital advertising technology, introduces Enterprise Automated Retargeting. Adwerx is partnering with The Keyes Company to launch this platform for their 3,000 agents in 58 offices across the state of Florida. Adwerx was founded in 2013 to level the playing field for businesses of all sizes. Automated Retargeting is their newest Enterprise product offering, rolling out just two years after the launch of…

Relationship Marketing Hub Optimove Hires New VP of R&D

Rachel Shehori will help meet accelerating demand for Optimove's offerings and strengthen the company's competitive position in the market Optimove, the science-first relationship marketing hub, announced that it has hired technology and SaaS vetaran Rachel Shehori as Vice President of Research and Development. In this role, she will lead the execution of Optimove's product roadmap, leading a team of more than 50 to scale Optimove's R&D department and realize Optimove's roadmap at the highest quality, while keeping…

Import.io Hires Industry Leaders to Meet Web Data Integration Market Expansion with Enhanced Engineering, Sales and Delivery

Web Data Integration leader brings on tenured team leads to drive Import.io’s market share in burgeoning industry Import.io, the leading Web Data Integration solution provider, announced the hiring of three key team members to meet the demands of the rapidly expanding Web Data Integration market. The company brought on a new VP of engineering, VP of worldwide sales and a VP of delivery and managed services to drive annual recurring revenue (ARR) in this multi-billion-dollar market. Import.io hired Masa Karahashi as its new…

DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion and to create loyalty, Maropost’s inaugural industry survey has identified a large gap in the importance marketers place on managing customers, and the strategies and technology most use to connect and engage with customers. The…

Blue Prism Closes Thoughtonomy Acquisition; Boosting Intelligent Automation and Cloud Delivery Capabilities

Acquisition Accelerates Blue Prism Digital Workforce Adoption Via SaaS Offering that Extends Market Coverage to Mid-Tier Enterprises Blue Prism announced the close of its acquisition of Thoughtonomy. With the acquisition complete, Thoughtonomy, now a Blue Prism company, will operate as a business unit led by its founder and CEO Terry Walby. Both companies will work to enable an on-demand Digital Workforce, accessible to all, by combining the strengths of Blue Prism's connected-RPA platform and Thoughtonomy's award winning…

PINCHO and by CHLOE. Select Thanx to Create Superior Branded Apps for Customer Loyalty and Online Ordering

New PINCHO app now available, by CHLOE. app coming soon Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, announced it has been selected by both PINCHO and by CHLOE. to provide an upgraded mobile app experience complete with personalized marketing, promotions and native online ordering to restaurant customers nationwide. Now live, the new PINCHO app offers a truly best-in-class native experience, including a highly visual owned ordering flow that puts PINCHO’s menu…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…