Woodbridge International Closes Xpressdocs-Amazingmail Deal

Xpressdocs Partners, Ltd, a Texas-based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona-based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions.  The complementary nature of the companies’ service offerings creates numerous opportunities for…

How to Improve Your Gmail Reputation

Gmail is the fastest-growing and most actively used internet service provider (ISP), with over 1.2 billion users worldwide. What’s more, according to Yes Marketing data, Gmail accounts for 30 percent of all brands’ email subscribers — a number that has nearly doubled since 2013. Gmail’s dominance and constant innovation have redefined Email Marketing best practices and significantly impacted marketers’ ability to reach subscribers. Gmail is incredibly protective of its users. In fact, Gmail enforces high standards for…

Kiwi for Gmail Redefines Email By Creating The Focus Filtered Inbox for Gmail

New Tool Helps Both Mac and PC Gmail Users Streamline Their Inboxes By Showing Only Relevant Emails Kiwi for Gmail, the highly rated application that redefined the desktop G Suite experience, unveils the new Focus Filtered Inbox for Gmail. Its newest innovation delivers a powerful, dynamic inbox that can filter out email noise with a set of persistent filters you can mix, match, and flip on and off with a single click. The idea is to make it so that your inbox is always clear with just a short list of emails to work…

Gmail and Slack Are More Than Just Messaging Tools: They’re Problematic Storage Solutions

Although Gmail and Slack are great communications tools, they tend to complicate the file storage process. Before the introduction of these tools into the workplace, marketers faced the issue of employees harboring attachments in their inboxes without uploading them to a company drive. However, the integration of Gmail and Slack compounded this issue, causing employees to have attachments scattered across all three channels. This leads to employees lacking access to the latest file versions, disrupting other employees to…

Chrome Extension Brings Contactually Functionality to Gmail

Available in the Chrome Web Store, the Extension Lets Users Manage Their Contact Database Contactually, a customer relationship management platform for real estate professionals, announced its next step aimed at better integrating its CRM into its users' workflows. With the release of its latest Chrome browser extension for Gmail, real estate agents can now more easily access Contactually's features and update contacts—right within their Gmail account. "We wanted to provide the best aspects of Contactually's contact…

G Suite’s Gmail Rolls out with New Features

G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Also Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian, Etc. Finally, Google rewards the developer community by launching its much-awaited ‘Compose’ feature. Basically, ‘Compose’ allows developers to directly integrate their applications with Gmail. This enhances ease of access for G Suite's Gmail users when accessing information from third-party sources. The announcement comes as a…

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity To enhance the lives of professionals who use cloud-based business software platforms, Digitile has integrated Slack and Gmail functionality into its cross-platform search hub, joining Google Drive, GSuite, Dropbox and OneDrive. With Digitile, teams no longer need to switch applications, remember passwords, or search through various messaging threads to find files. The shared documents are organized in one…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

For Brands, Sustainability Is the New Digital

The global population is the youngest it’s ever been, with 50 percent of the world aged 30 or under, and the top issue for this group is climate change. In fact, nearly nine out of 10 Gen Zers are worried about the environment. When you couple this with the massive spending power of Gen Z (in the US, Gen Z spends $44bn annually and influences a total of $600bn in household spend), one thing becomes clear: brands need to re-examine their approach to sustainability if they haven’t already. From 16-year-old activists Greta…

THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting with G FUEL

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…

Onfido Announces 130% Year-Over-Year Growth and Rapid US Expansion

Significant revenue growth, continued US expansion with Aviata acquisition and key executive hires, point to continued momentum for identity verification leader  Onfido, the global identity verification provider, announced a year-over-year growth of 130%. The significant revenue growth, coupled with its first US acquisition, key leadership appointments and sustained industry recognition, signal continued scale and growth for the company as it focuses on widening access to digital services in 2020. The company made…

GumGum Kicks Off 2020 with New Board Appointment Following Record 2019 Earnings and $22 Million Funding Round

Veteran CMO Lisa Licht brings deep marketing expertise to the AI firm as it prepares to launch disruptive contextual advertising, brand safety and video solutions GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, announced that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new technologies in 2020 and on the heels of two key growth milestones––record $155M global revenue in…

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…

The Power Pair: How Couples Are Shaping Influencer Marketing

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

Verizon Media Expands Global DOOH Leadership Position With New Opportunities

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…

Organizations See the Value Creatives and Designers Bring to Business Results Finds Survey by InSource and inMotionNow

3rd Annual In-House Creative Management Report Finds Two-Thirds of Respondents Taking on New Business Responsibilities Beyond the Traditional Creative Role InSource and inMotionNow are excited to announce the publication of the 2020 In-House Creative Management Report, now in its third year, which surveyed more than 600 creative and marketing professionals across various industries. The survey revealed key themes such as the importance of creative work to meeting business objectives and that the role of creatives within…

Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%

A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organizations that deploy Impact’s Partnership Cloud experience an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that…

Industry Veteran Chris Peterson Joins Centrify to Accelerate Global Channel Growth

Centrify, a leading provider of cloud-ready Zero Trust Privilege to secure modern enterprises, today announced the appointment of Chris Peterson as Vice President of Worldwide Channels & Alliances. In this role, Peterson will accelerate Centrify’s rapidly-growing channel partner ecosystem and will be responsible for leading all aspects the company’s global channels and alliances, with an emphasis on partner alignment, demand creation, accelerated customer conversion and success. Marketing Technology News: Superson…

Atlassian Strengthens Commitment to Advanced Cloud Solutions for Enterprises in India

The Company Plans to Invest Aggressively in India to Grow Its Cloud Business, Doubling Its Indian Employees Atlassian Corporation Plc, a leading provider of team collaboration and productivity software and the maker of Jira, Confluence, Bitbucket and Trello products, has announced a commitment to delivering on its advanced cloud offerings for the Indian market. With India witnessing a huge uptake in cloud adoption, and with the cloud market expected to grow approximately 3-fold to USD7.1 billion by 2022 according to…