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Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant

Integration allows restaurant brands to access direct traffic from Google’s platforms Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be enabled on Google’s platforms so that consumers can order directly on Google from Search and Maps. Users can…

HERE Continues to Lead as Counterpoint Research’s Top Location & Mapping Platform, Ahead of Google And TomTom

HERE Technologies was named by Counterpoint Research as the world’s number one location platform. The 2020 Counterpoint Research Location Platforms Evaluation and Analysis compared the 25 leading location platform vendors, including Google, TomTom and Mapbox, in capabilities and execution. Neil Shah, Vice President of Research, notes: “HERE continues to emerge as the world’s leading and most comprehensive location platform in our evaluation. Over the last eighteen months HERE has widened its lead compared to the…

Neustar Appoints Google Executive Patrick Jabal to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Patrick Jabal has been appointed as an independent, non-executive director to the Company’s Board of Directors. Jabal is the Vice President of Global Product Partnerships at Google, a multinational technology company specializing in Internet-related services and products. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer “Patrick has spent more than 20 years building…

Coconut Software Partners With Google to Help Financial Institutions Drive Increased Branch Traffic Through Search

Coconut Software, the leading technology solutions provider for elevating customer engagement with banks and credit unions, is excited to announce a partnership with Google that will allow financial customers in the US to book appointments directly through Google. Reserve with Google is an innovative feature that allows users to book appointments with a business directly through Google Search, Google Maps, or Google Assistant. Partnerships like this are a perfect example of the type of interconnection and ease of use that…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

IT on a Roll: How a No-Code Platform became Part of Google Cloud?

Google Cloud’s latest acquisition would help enterprises empower millions of citizen developers to more easily create and extend applications without the need for professional coding skills. No-code development platforms have been in existence within the industry for some years now. They have been enabling software makers to deal with the rising demand for automation and drag-and-drop features, helping DevOps teams to quickly create such products with less or no coding. As CIOs look to accelerate their Cloud infrastructure…

Citrix Workspace Live for Google Cloud

Solution Enables Companies to Deliver Simple, Intelligent Work Experience on Google Devices and Operating Systems Expanding on the flexibility and choice it provides to companies in enabling a superior digital work experience, Citrix Systems, Inc. announced general availability of Citrix® Workspace™ for Google Cloud. Using the solution, companies can deliver unified access to the G Suite apps employees need and prefer to use and fuel a simple, intelligent experience that improves engagement and productivity. “And that…

MapsPeople Partners with VenueNext to Create the Future of Customer Experience

MapsPeople is pleased to announce its strategic partnership with VenueNext to create world class customer experiences. By combining MapsPeople’s user-friendly indoor navigation platform, MapsIndoors, with VenueNext’s mobile commerce utilities, visitors will have everything they need in the palm of their hand to explore and engage with the venue in a single location. "Consumers today demand to have all they want and need at their fingertips,” says Cailen Wachob, Executive Vice President of Sales, Retention, Marketing &…

Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend. In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher--22%, translating into US$79.82 billion. Needless to say, all eyes are on the digital sphere. Yet, rising digital ad spend doesn't automatically equate higher sales volume. According to an…

MightyHive Adds Japan Certification for Google Cloud Platform

Leading media consultancy MightyHive announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan. Marketing Technology News: Constant Contact Expands…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

SOCi Launches Google My Business Posts Integration

New Integration Enables Local Businesses to Efficiently Manage a Social Marketing Strategy on Google, Enabling Engagement with Google’s Vast User Base SOCi, the leading platform for social media and reputation management for multi-location brands, announced a new Google Posts integration on its platform for Google My Business (GMB) pages. SOCi’s Google Posts integration enables its existing customers already using GMB to publish localized posts within the SOCi platform, rounding out SOCi’s integration with all major social…

How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first step towards improvement, but it's far from the only step. Getting the most out of Google Analytics requires setting strategic goals, connecting them to…

Google+ Is Dead, Long Live Google My Business

Google+, Google’s own social media platform which launched in 2011, is to shut down in April 2019 after a new leak occurred. The social channel had quite a strong start in its early days but never managed to generate sufficient interest or activity to compete with other platforms such as Facebook, Twitter or LinkedIn. A study from Stone Temple Consulting revealed that 90% of people registered on Google+ had never posted anything on the platform. The network was due to shut down in August 2019, but a new bug that…

Google Launches a Free Business Application for Small and Medium Enterprises

This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value On November 14, 2018, Google announced the launch of its brand new application that is specially tailored for small and medium businesses. This development from Google seems to have emerged due to a global trend in how businesses are being conducted today. Consumers are increasingly searching for information over the internet about eateries, stores and recreational places, among others. Google has now opened a channel for…

Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

Now, Google Is Your Most-Reliable Holiday Planner

How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our mind off the hustle-bustle of daily life. Planning a holiday is never easy—especially if you are taking a break from work. As the holiday season approaches, most people have already started searching for tips and tricks to manage their time and money better. The question on  top of everyone’s mind is 'How do I save money and book a holiday that meets my expectations without burning a hole in my pocket?' Well, if you…