HG Insights Strengthens Leadership Team with New CRO Appointment

HG Insights, the global leader in market intelligence for technology vendors, announced the appointment of SaaS veteran leader Mark Richards as Chief Revenue Officer. Richards has led winning sales and operations teams for over 25 years, growing large, high-growth SaaS sales organizations. “I’m excited to welcome Mark to the HG family as we enter this critical phase for the business following the launch of our ground-breaking Market Intelligence solution,” said Elizabeth Cholawsky, CEO of HG Insights. “Mark is a…

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

TechBytes with Tim Royston-Webb, Executive VP of Strategy at HG Insights

You have an extensive commercial background, tell us about your journey in Technology Intelligence. How did it begin? While I have always been involved in technology, first as a Developer, then a Consultant, and later a CIO for a medium-sized enterprise, I was fortunate in the 90s to work for Gideon Gartner when he left Gartner Group to start GiGa, a competitor to Gartner Group that went from $0 - $65m in Sales in just 4 years. Gideon saw an opportunity to disrupt a traditional market that had an outdated model, and…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

TechBytes with Rob Fox, CTO at HG Insights

Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Automation in the IT industry? As the CTO for a technology intelligence company trying to help our customers accelerate business outcomes, we are always experimenting with AI to find ways to bring innovation to our customers. Much of our intelligence is mined from document-based data and allows us to explore both “sides” of AI which is what makes my job so exciting. What I mean by this is the application of both…

MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights

"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity to buy, but also, through our spend intelligence, the accounts with the greatest revenue potential." Could you tell us about your role and journey into Technology? I’ve always been interested in how technology can be used to solve bigger and bigger problems. At university and grad school, and early in my career, I developed computer models to help understand various Social Science phenomena,…

HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEO for Women Award

HG Insights, the global leader in technology intelligence, was recently recognized as having one of the best CEOs for women by Comparably, a culture and career monitoring website. Comparably honors businesses that are deemed outstanding by anonymous employees, and this specific award is based entirely on female employee feedback ratings on their chief executives. “We’re dedicated to creating a company that encourages growth and opportunity and constantly strives for diversity of thought. That translates into a supportive…

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.  With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using…

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

Forrester Uses Technographics from HG Insights to Give Customers a More Strategic Way to Allocate Sales and Marketing Resources HG Insights, the global leader in technology intelligence, announced a partnership agreement with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide. With these combined insights, sales and marketing teams can…

HG Data Transforms Technographics with New HG Insights Company Brand and Platform

HG Data, the global leader in technology intelligence, announced its new HG Insights company name and launched the new HG Insights Platform, with next generation technographics that boost business intelligence and ignite customer growth. HG Insights is building on its position as the world’s best technographics company, helping businesses leverage company technology intelligence to drive sales, marketing and strategy.  The new HG Insights Platform gives customers on-demand access to the best technographics in the market,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising), MediaMath & Centro (Native & Programmatic Advertising). Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets,…

HGS Placed in the 2021 Gartner Magic Quadrant for Customer Service BPO

HGS Recognized for Completeness of Vision and Ability to Execute Hinduja Global Solutions (HGS), a leading and innovative provider of solutions in business process management (BPM) and digital user experience solutions, announced that HGS has been positioned by Gartner as a Leader in the February 2021 Magic Quadrant for Customer Service BPO. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute. Marketing Technology News: Pandemic-Era Consumers…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zilliant (B2B Commerce), Salesforce (CRM), DoubleVerify (Analytics), Selligent (Marketing Cloud), and Quad (Customer Experience). Zilliant Launches Campaign Manager Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Selligent (Marketing Cloud), Twilio (Customer data platform), Ping Identity (Identity Management), Cincom (CRM), and IQVIA (Customer Experience). CM Group Acquires Selligent Marketing Cloud CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s…

HGS Launches New Contact Center Analytics Platform

Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and customer experience solutions, announced the launch of HGS PULSE, a new contact center analytics platform that provides business performance and customer insights using near-real-time data. With access to predictive analytics and real-time information, contact center leaders can act proactively by predicting customer churn and loyalty, as well as better manage their workforce by tracking customer demand. "HGS PULSE brings together…

HGS DIGITAL Joins AWS Contact Center Intelligence Solutions Partner Program

Enabling brands to leverage the power of their call center data to improve customer experiences HGS Digital LLC, a subsidiary of Hinduja Global Solutions Ltd announced its participation as an Amazon Web Services (AWS) Contact Center Intelligence (CCI) solutions Partner program. This unique designation recognizes that HGS Digital is an AWS Partner Network (APN) Partner that specializes in helping customers add intelligence to their existing contact center solution, leveraging AWS Machine Learning (ML) services such as…

AdsDax Surpasses 1 Billion Ad Events Recorded on Hedera Hashgraph’s Mainnet

AdsDax continues its impressive growth as advertisers enjoy the benefits of distributed ledger backed ad tracking AdsDax, a decentralized advertising platform and marketplace to create, buy, verify, and sell advertising, has recorded over 1 billion advert events on the Hedera Hashgraph mainnet, marking the biggest ever effort by any ad-tech provider to shift the advertising industry towards blockchain and distributed ledger technologies (DLT). The pioneering ad-platform began tracking events on the Hashgraph mainnet 8…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from RingCentral, Shutterstock, Comscore, Atos, Identity Automation, and Adsider LIVE. RingCentral Engage Digital Shares Insights on the ‘Get to Know Your Customer Day’ April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by …

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay, Triton Digital, CommerceIQ, Harmonic, Resonate, Wecast.ai, and LivePerson. eBay Inc. Names Jamie Iannone Chief Executive Officer eBay Inc. announced that the Company’s Board of Directors has appointed Jamie Iannone as Chief Executive Officer, effective April 27, 2020.  He has also been elected to the Company’s Board of Directors. Most recently Mr. Iannone was Chief Operating…