Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr's buying platform, Xandr Invest, now offers IAS's contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS's curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis. Marketing Technology News: Latest in Content Advertising: No more Facebook News for…

MarTech Interview with Tony Marlow, CMO at Integral Ad Science

"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony, please tell us about your journey in the technology space and how you started at IAS. I started my career at a small data-driven consultancy in Sydney, Australia working across a number of industries, but I was always drawn to our technology projects. During the very early days of digital…

Integral Ad Science Acquires Amino Payments

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

Integral Ad Science Expands Business Operations in India

Integral Ad Science (IAS), the global leader in digital ad verification, announced the appointment of seasoned technology leader Mehul Desai as Country Head, India to lead product innovation and business operations locally. Mehul will be based in Pune. Marketing Technology News: Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams "We're continuing our expansion across APAC, and welcoming Mehul to the IAS team will help fuel our innovation and growth for the region," said Laura…

Integral Ad Science Appoints Tom Sharma as Chief Product Officer

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS's global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider. "We have aggressive goals to deliver innovative ad verification products that drive this industry forward, and Tom's…

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Integral Ad Science Expands Business Operations in Indonesia

Integral Ad Science (IAS), the global leader in digital ad verification, announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in Indonesia. Arfitrianto will be based in Jakarta and will report to Laura Quigley, SVP APAC, IAS. Arfitrianto is tasked with accelerating IAS’s operations in Indonesia and further driving the media quality mandate in Indonesia by the adoption of IAS’s superior…

Otto Berkes Joins Integral Ad Science Board of Directors

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined its board of directors effective August 26, 2020. Berkes brings a wealth of experience to the IAS board with expertise in business and building innovative technology solutions. As an Xbox co-founder, Berkes had an 18-year career at Microsoft where he drove groundbreaking hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud…

Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020. "We have ambitious goals at IAS and Eu-Gene's experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal…

Integral Ad Science Provides Cutting Edge Ad Verification with Automatic Machine Learning Capabilities from H2O.ai

H2O Driverless AI Provides Artificial Intelligence and Machine Learning to Help Protect Brands and Maximize Impact H2O.ai, the open source leader in artificial intelligence (AI) and machine learning (ML), announced that it is working with the global leader in digital ad verification, Integral Ad Science (IAS), to bring its industry-leading automatic machine learning platform, H2O Driverless AI to ad verification. The IAS data science team can deliver trusted data measurement and insights to the global digital advertising…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology announced its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of…

Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)

Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Recommended Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere. By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper,…

S4m Partners with Integral Ad Science to Bolster Mobile Campaign Viewability Measurement

S4M Clients Worldwide Can Now Benefit From IAS’s Industry Leading Viewability Measurement On The FUSIO Campaign Dashboard S4M (Success for Mobile), a leading mobile programmatic technology, announced a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the…

Former Samsung Ads Tech Leadership and Founders of AdGear Close Seed Round for Optable, US$3.6M Raised To-Date

SaaS Data Connectivity Platform Uses Cryptography to Enable Decentralized, Secure Data Collaboration Taking key learnings from creating solutions for the connected TV sector, former Samsung Ads tech leadership and co-founders of AdGear today announced a US$3.6M seed round for Optable, a SaaS data connectivity platform designed for the ad ecosystem. Optable's platform addresses the fundamental shift in how data is governed, connected, and used. It was founded to address the need for this new generation of…

Admix In-Play Advertising Verified for the First Time by IAS

Viewability of In-Play inventory now independently measured by IAS Enables brands and agencies to invest in mobile gaming with confidence Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. Marketing…

Turkcell Democratizes Data Science and Drives Artificial Intelligence Innovation with Red Hat OpenShift

Red Hat, Inc., the world's leading provider of open source solutions, announced that Turkcell, a leading converged telecommunication and technology services provider, has built its new artificial intelligence (AI) services architecture and application hub on Red Hat OpenShift, the industry’s leading enterprise Kubernetes platform. This has helped Turkcell to transform customer experiences, drive operational efficiencies and bring a greater diversity of consumer and business innovations to market faster. Marketing…

Sift Raises $50 Million at a Valuation Over $1 Billion and Expands its Executive Leadership Team to Help Companies Fight the Growing Fraud…

Sift, the leader in Digital Trust & Safety, announced a $50 million funding round that values the company at more than $1 billion. The financing was led by global venture capital and private equity firm Insight Partners, with participation from Union Square Ventures and Stripes. The new funding will be used to continue expanding the company’s product portfolio and to scale its product, engineering, and sales teams globally. The company also announced today it has appointed Eu-Gene Sung to the role of Chief Financial…