Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning…

Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, sales, operations, product, pricing and promotion investments, announced that through a 24-month partnership and collaboration with leading advertisers, have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and…

Questback and Ipsos Announce Strategic Agreement

Investment in leading feedback technology to promote technological innovation and business excellence Questback, a global technology leader in employee and customer experience management, has entered into a strategic investment agreement with Ipsos. The agreement will help customers of both companies leverage the power of continuous listening, transparent dialogue and meaningful action in order to innovate and stay competitive in an increasingly digitized world. Marketing Technology News: Box Named a Leader in SaaS…

Synthesio to Bring Proven Ipsos Data Science to Artificial Intelligence

Synthesio's Next-Generation Social Media Intelligence to Raise Unseen Insights to the Surface, Faster Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesio capabilities to help users find insights faster, remove guesswork, and make informed business decisions across a variety of use cases.…

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming…

Ipsos Chooses Passage AI to Power Surveys at MRIA 2018 Annual Conference

Passage AI to Record Attendee Responses Through Text and Alexa-Powered Voice Conversations Ipsos, a leading market and public opinion research firm, has selected Passage AI as the partner to showcase how innovative solutions are making their way into research at the 2018 Marketing Research and Intelligence conference (MRIA) this week in Vancouver. Passage AI’s award-winning platform was selected due to its superior ability to process natural language through multiple channels including speech and text, resulting in data…

Ipsos Announces The Release Of Ipsos Affluent Digital Audiences

Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent Americans For over forty years, Ipsos Affluent Intelligence (IAI) has been the preeminent authority on affluent American consumers. IAI's continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. Also Read: New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments The survey…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

Crystal Ski Holidays Selected as a Finalist of the 2019 Engage Awards

InMoment, the leading provider of Experience Intelligence (XI), and CX global leader Ipsos, are proud to announce the selection of their client, Crystal Ski Holidays, market leader within the ski industry, as a finalist in the Best Use of Voice of the Customer (VOC) category of the Engage Awards 2019—the only customer and employee engagement industry awards in the UK. “We are delighted to be a finalist in the Best Use of Voice of the Customer category of these prestigious awards” Over the last two years, with the support…

“The State of Fandom” Report: Insights for Marketers Seeking to Tap Into the Age of Fandom

Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, "The State of Fandom", identifies the stages and drivers of fandom and provides critical insights for marketing and media leaders aiming to increase…

Synthesio Brings BI-Style Reporting to Social & Consumer Intelligence

In the second major joint innovation, Synthesio & Ipsos deliver their next-generation Social & Consumer Intelligence Platform Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the latest version of its flagship Social Listening Platform, providing a brand new way to analyze social & online data. The new Synthesio experience takes the best of Business Intelligence (BI) technology, and includes it directly in the Synthesio platform, providing customers with…

Youtube Reveals the Top Six Second Ads From the Past Year

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s the battle of the FMCG brands, with Doritos, Papa John’s and Cadbury all making a play for first place. The top spot is taken by Mars-owned confectionary brand, Maltesers, promoting its Maltesers Buttons product, which shows two people using the buttons as substitutes for a game of Tiddlywinks. Chocolate overall has made for great snackable ads, with Maltesers and Cadbury adverts performing…

TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews

Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world's largest travel platform, announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business. TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact…

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV announced in connection with its $30m Series B financing from Liberty Global, Disney and Warner Media and others that it would use a portion of its proceeds for international growth and strategic acquisitions. Combined with Samba’s…

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

Allbound Announces Significant Investments Going Into 2019

Allbound, the leading next generation Partner Relationship Management (PRM) platform, announced it has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 Million has been raised to advance product development within the Series A round, resulting in a total of $7.4M total raised since company inception. With new funding, comes new product enhancements. Due to an…

PubMatic Adopts The Trade Desk’s Unified ID Solution

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two programmatic advertising leaders aim to improve the impact and effectiveness of addressable audience reach. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs,…

DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform

Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV’s extended partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…