Investment in leading feedback technology to promote technological innovation and business excellence Questback, a global technology leader in employee and customer experience management, has entered into a strategic investment…
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Synthesio's Next-Generation Social Media Intelligence to Raise Unseen Insights to the Surface, Faster Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial…
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Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of…
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Passage AI to Record Attendee Responses Through Text and Alexa-Powered Voice Conversations Ipsos, a leading market and public opinion research firm, has selected Passage AI as the partner to showcase how innovative solutions are making…
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Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent Americans For over forty years, Ipsos Affluent Intelligence (IAI) has been the preeminent…
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Cost Remains a Barrier - Putting Smaller Agencies, Brands, and Publishers at Disadvantage The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms…
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Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know…
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Fargo will leverage Google Cloud’s leading AI to provide customers personalized service and offer guidance Wells Fargo & Company announced that Fargo, a new virtual assistant set to roll out to customers in the coming months, will…
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New open-source API-based solution facilitates industry-wide interoperability of first-party data FullThrottle Technologies, LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target…
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Connected-Stories, a leading AI-empowered creative management and automation platform for video advertising, has completed a $2M Seed round led by BlackSheep MadTech Fund (managed by Eureka! Venture SGR). Major brands, agencies, and…
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Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader, announced the general release of a ground-breaking solution: Topic Modeling. This artificial intelligence (AI) -powered discovery engine, automatically…
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After Google publicly announced its decision to “remove support for third-party cookies” in 2020, cookies, the extent to which internet activity can be tracked, and calls for regulations rose to dominate headlines. Spotlighted, after…
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AttnX is first of several new products to be launched under new Infillion brand Infillion, the leader in innovative high-impact ad solutions for CTV and high-performance programmatic campaigns, announced the launch of AttnX — an…
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Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party Data Investments Grow IAB's State of Data Report is raising alarm bells, indicating that advertisers are on…
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WhatsApp Messaging Allows Enterprises to Enhance Customer Engagement and Brand Awareness Apteco announced it is working with Syniverse, the “world’s most connected company”TM, to offer the WhatsApp Business platform…
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Silently tracking consumers across the internet, third-party cookies made it possible for marketers to reach customers like never before. But the cookie era is quickly drawing to a close. Even though Google delayed the sunset of third-party…
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Palmer to lead all product management and development as MarketCast's first Chief Product Officer MarketCast announced the appointment of Carmen Palmer to its senior leadership team as its first Chief Product Officer. In this new role…
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80% of Americans believe they currently have the freedom to work from anywhere but only 12% believe they will have the same freedom in 2022 A new research study by RingCentral, Inc., a leading provider of global enterprise cloud…
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Emplifi’s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video,…
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 Consumer insights industry veteran to help fuel global brand growth Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Cate Rubenstein…
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