Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports

The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming increasingly scattered. This is common across B2B and B2C digital conversations. Hence, brands are struggling to maintain control over the nature of conversations that they would ideally like to have on the internet.

To counter this problem, today we have Social Listening. This technology allows brands to consolidate 100% information available about them on the internet. Synthesio is a leading provider of Social Listening capabilities. Ipsos acquiring Synthesio will, in turn, mean that the former can make exceptionally fine-tuned market reports, which B2B and B2C enterprises can leverage on.

Also Read: Google Discover Feed to Show Instead of Search Box When Mobile Users Type Google.Com

Loic Moisand, CEO and Co-Founder of Synthesio said, “We are very excited to join the Ipsos family and write the next chapters of the Synthesio story. Our focus on innovative technology including Artificial Intelligence, to detect consumer insights from billions of online conversations coupled with Ipsos’ decades of market research and consulting experience, will give our joint customers a single path for building and advancing their social intelligence programs. This acquisition will lead customers to more actionable and real-time social insights, fused with AI, and give them a stronger competitive advantage in the market.”

Forrester Wave named Synthesio a leader in Social Listening Platforms in their Q3 Report for 2018. Their featured statement complimenting the company was, “Synthesio anticipates a convergence among marketing, communication, and customer experience disciplines.” Synthesio’s strategy around their product and their promising future releases are two strong reasons due to which they were a part of Forrester’s report.

Synthesio’s products in the near future will combine new ingredients such as:

  • Dashboard Setup
  • Influencer Marketing
  • Trend Analysis
  • Artificial Intelligence

Also Read: Facebook Launches a New API for Marketers to Understand Ad-Failure

“The acquisition of Synthesio is part of the Total Understanding Project and its targeted acquisition objectives. It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard. By combining our strengths, we will grant our clients access to a wider range of data, actionable insights and a deeper understanding of customers,” commented Didier Truchot, Chairman and CEO of Ipsos.

In an attempt to empower the marketing community with expanded avenues for their outreach, we are seeing a rising trend in M&As. The months that have gone by us have seen the following major developments in the MarTech space. We happened to cover them and are jotting them down the way we have titled them.

  1. Lithium Technologies and Spredfast Complete Merger
  2. Brandwatch & Crimson Hexagon Merge
  3. Brandwatch Acquires Content Marketing Platform Buzzsumo
  4. TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

Clearly, Social Listening is picking up steam. MarTech Series will be doing an article on the top 20 Social Listening brands. Watch out this space for more.

Recommended Read: Tomorrow’s Content Management Systems Will Be Driven by AI

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