The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them
The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and has released the ‘Marketing API, v3.2,’ to give powerful insights to marketers about why an advertisement did not deliver/run.
The new API will alert advertisers if an ad fails to deliver and provide multitudes of insights on what exactly happened? The API comes equipped with an ‘ads run’ status that details error codes about the defunct advertisement. This appears to be a practical solution for brands to be in full control of their advertising campaigns. Troubleshooting of the error codes coming out of the API can help in fixing ads and re-running them in no time at all. This feature can come in extremely handy during periods where brands initiate drives to achieve a high volumes of sales.
Facebook coupled this announcement by rolling-out new features in its products such as:
- The Graph API for page metrics
- Instagram’s Graph-Results will now show in reverse chronological order
- Video Polls – To handle poll lifecycle on live as well as on-demand videos
Typically, Facebook deactivates users’ data after 90 days of inactivity. The new update in the Graph API allows application developers to prompt users to renew their data access. This is what Facebook’s Developer Blog said, “If the developer decides to request access to someone’s data, we will remind the person that they used their Facebook username and password to login into this app. The user will then be able to review the data permissions for that app and either agree to turn on all or some permissions or completely deny the request.”
Facebook has asked every app developer working with the Social Media Giant to upgrade to the ‘Marketing API, v3.2.’ The company also declared that all previous versions of the API will be obsolete. In July, Facebook had disintegrated itself from inactive apps and had asked companies developing these apps to qualify for its new API review process.