Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally
As information expands exponentially on the internet, users are getting increasingly uncertain about its authenticity. Nowadays, there are multiple sources for users to get information about a single entity. Despite the convenience, the information received on any subject isn’t always homogeneous. This is the main source of dilemma for users when it comes to believing in information on the world wide web.
This is especially critical for brands as their success or failure depends on consumer perception. The better users perceive a brand, higher the chances of brand success. Hence, if knowledge elements are not up to the mark it is bound to lead to a bad first impression for brands. To resolve this seemingly alarming industry problem, Yext stepped in and has been helping businesses since the start. Now, Snapchat has joined them!
Snapchat has 180 million active users. With the help of Yext, Snapchat’s users can leverage precise business information of brands that are actively marketing on the social media platform. Starting November, business information visible on Snapchat’s Context Cards and Organic Venue Geofilters will be powered by ‘The Yext Brain.’
Howard Lerman, Founder and CEO of Yext, said, “This integration changes the game for businesses looking to reach customers on Snapchat. Starting today, Snapchat users will see the most up-to-date, authoritative business information in Context Cards and Organic Venue Geofilters straight from the business itself via Yext Brain.”
The integration between the two companies empowers businesses to portray accurate information on Snapchat’s Visual Cards in elements such as:
- Phone number
- Office hours
This ensures information accuracy for the aforementioned fields along with any other bits of information that businesses want to inculcate on Snapchat. Users sending Organic Venue Geofilters results in the occurrence of Visual Cards, in turn, resulting in ease of business information access. Further, Yext also promises to strengthen Organic Venue Geofilters so that they appear in the correct geo-fenced area.
“Snapchat is one of the world’s most active social platforms and a critical avenue for customer engagement and discovery. Yext’s integration with Snapchat arms businesses with the ultimate tool to manage their presence on Snapchat and drive more business,” said Marc Ferrentino, Chief Strategy Officer of Yext.
Yext and Snapchat will continue to work and indicate that there will be a lot more functionality that will be introduced post this announcement.
Recommended Read: Aligning Business Objectives with Established and Potential CMS Markets